Rent A Press: BlogBloghttps://rentapress.com/Fri, 29 Mar 2024 12:27:27 GMTurn:store:1:blog:post:62https://rentapress.com/discover-the-power-of-chatbots-in-the-printing-businessDiscover the Power of Chatbots in the Printing Business <p><img src="/images/uploaded/The Power of Chatbots in the printing business.jpeg" alt="" width="682" height="384" /></p> <p>&nbsp;</p> <p><span data-contrast="auto">In today's fast-paced technological world, the success and efficiency of communication are more essential than ever for businesses. The printing industry is no exception, with a demand for effective communication that has driven companies to explore innovative technologies to adapt and survive. One such technology that has become increasingly important is the use of chatbots. Chatbots are a vital tool in keeping companies relevant in the digital era and can significantly improve the way businesses communicate with clients and manage operations. In this blog post, we will take a closer look at how chatbots are transforming the printing industry and the numerous benefits they can provide.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p>&nbsp;</p> <p><strong>The content&nbsp;</strong></p> <p><a href="#what-chatbots"><span data-contrast="auto">What are chatbots and how do they work in the printing industry</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></a></p> <p><a href="#benefits"><span data-contrast="auto">Benefits of incorporating chatbots in the printing industry</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></a></p> <p><a href="#examples"><span data-contrast="auto">Examples of how chatbots can automate tasks</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></a></p> <p><a href="#challenges"><span data-contrast="auto">Challenges implementing a chatbot system in the printing industry</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></a></p> <p><a href="#strategies"><span data-contrast="auto">Strategies for creating a successful chatbot system in the printing industry</span></a><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><a href="#services"><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">The popular chatbots services</span></a></p> <h3 aria-level="3">&nbsp;</h3> <h3 id="what-chatbots" aria-level="3"><span data-contrast="none">What are chatbots and how do they work in the printing industry</span><span data-ccp-props="{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}">&nbsp;</span></h3> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><span data-contrast="auto">Chatbots are computer programs that simulate human conversation. They use artificial intelligence (AI) and natural language processing (NLP) to understand customer questions and automate responses. Chatbots are becoming increasingly popular in various industries as they provide an efficient way to interact with customers, allowing businesses to save time and money while providing a personalized experience. Chatbots can be used for customer service, sales, marketing, and more, making them a valuable tool for any business. As chatbot technology continues to evolve, more businesses are turning to this technology as a way to streamline their operations and provide better customer service.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h3 aria-level="3">&nbsp;</h3> <h3 id="benefits" aria-level="3"><span data-contrast="none">Benefits of incorporating chatbots in the printing industry</span><span data-ccp-props="{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:80,&quot;335559740&quot;:276}">&nbsp;</span></h3> <p>&nbsp;</p> <p><strong>Improved Customer Service:&nbsp;</strong></p> <p><span data-contrast="auto">Chatbots are an excellent solution to maintain timely and efficient communication with clients. Customers can interact with chatbots 24/7, providing immediate responses to their questions and reducing wait times. Moreover, these clever machines can accurately provide quotes, and product details, and even process orders while minimizing human errors.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><strong>Streamlining Workflow:&nbsp;</strong></p> <p><span data-contrast="auto">A seamless workflow from client interaction to final product delivery is crucial for success in the printing industry. Chatbots can play a significant role in achieving a more streamlined workflow. With the use of AI-based chatbots, repetitive tasks such as data entry or order processing can be automated. This allows employees to focus on more critical tasks, such as designing, printing, and quality control. The result is a faster production process and a more consistent workflow.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><strong>Enhanced Sales Opportunities:</strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">The printing industry is highly competitive with numerous options available for customers to choose from. To stay ahead, businesses must be proactive in their sales approach. Chatbots can play a vital role in increasing sales opportunities by capturing customer information, identifying potential leads, and initiating contact when necessary. They can also suggest related services or products, create tailored marketing messages, and even offer incentives such as discounts and promotions to customers.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Cost-Effective Solutions:&nbsp;</strong></p> <p><span data-contrast="auto">In any business, finding cost-effective solutions is vital to maintaining a competitive edge. The adoption of chatbots in the printing industry can significantly contribute to cost savings by reducing the need for additional customer service representatives or sales staff. Chatbots can manage and process many aspects of the business, from customer inquiries to order processing, without drastically increasing overhead costs.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><strong>Scalability and Learning Opportunities:&nbsp;</strong></p> <p><span data-contrast="auto">Finally, the use of chatbots in the printing industry allows businesses to scale at a more manageable rate. As chatbots are automated, they can handle an increased customer flow without sacrificing quality or response time. Moreover, chatbots become more powerful as they learn over time by collecting and analyzing customer data and interactions. This invaluable information can contribute to improving business strategies and decision-making processes.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h3 id="examples" aria-level="3"><span data-contrast="none">Examples of how chatbots can automate tasks in the printing business</span><span data-ccp-props="{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}">&nbsp;</span></h3> <p><span data-contrast="auto">The incredible capabilities of chatbots can really elevate the printing business to new heights by harnessing streamlining operations, order processing, and delivery. Here are some examples of how chatbots can handle routine tasks:</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Order placement: &nbsp;</strong></p> <p><span data-contrast="auto">Experience seamless order placement: Allow chatbots to smoothly navigate clients through the order process, collecting crucial information such as print format, dimensions, materials, design criteria, and volume. Enhance convenience by enabling file uploads directly via chat, minimizing staff involvement, and streamlining the user experience.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Instant quotes:&nbsp;</strong></p> <p><span data-contrast="auto">&nbsp;Experience seamless transactions with chatbots, as they effortlessly deliver on-the-spot quotes tailored to the customer’s specific order. No more time-consuming manual estimations because advanced technology does the magic.</span></p> <p><strong>Order updates:&nbsp;&nbsp;</strong></p> <p><span data-contrast="auto">The chatbots can quickly and seamlessly deliver order updates, such as when an order has been received, is in production, and is ready to ship or pick up. This provides customers with a convenient way to stay informed on the progress of their orders without having to contact customer service.</span></p> <p><strong>Order tracking:</strong></p> <p><span data-contrast="auto">Here is the prowess of chatty bots: They shake hands with shipping carriers, give customers the freshest tracking intel, and save humans from drowning in a sea of tedious shipment updates.</span></p> <p><strong>Inventory management:</strong></p> <p><span data-contrast="auto">Chatbots cleverly keep an eye on your stockpile, giving the team a nudge when it's time to reorder or risk summoning the beast of empty shelves. No more delays or stockout sorcery, just optimal levels of organizational enchantment!</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Delivery scheduling</strong></p> <p><span data-contrast="auto">Chatbot whisks any delivery worries away by scheduling the ultimate pickup or drop-off rendezvous.&nbsp;</span></p> <p><strong>Customer support:&nbsp;</strong></p> <p><span data-contrast="auto">Chatbots tackle those pesky, repetitive customer queries such as order modifications, cancellations, or questions about products and services.&nbsp;&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Feedback collection:&nbsp;</strong></p> <p><span data-contrast="auto">Chatbots help gather valuable insights such as effortlessly obtaining client perspectives once orders are finalized, empowering businesses to pinpoint growth opportunities, and guaranteeing an exceptional customer journey.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Upselling and cross-selling:&nbsp;</strong></p> <p><span data-contrast="auto">Chatbots can maximize sales and enrich customer experiences by astutely suggesting complementary products or services, tailoring each interaction to the customer's current order.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>10. Task management: &nbsp;</strong></p> <p><span data-contrast="auto">Elevate team productivity. Chatbots are here to revolutionize employee collaboration by efficiently allocating tasks, vigilantly monitoring timelines, and offering crucial reminders, ensuring a thriving and dynamic workplace.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">By automating these tasks, chatbots help free up staff time and resources from mundane tasks, opening avenues for human creativity to unfold in design consultations, bespoke projects, and tackling extraordinary customer inquiries. This can lead to heightened productivity, exceptional customer experiences, and the flourishing expansion of your enterprise.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p>&nbsp;</p> <h3 id="challenges">Challenges implementing a chatbot system in the printing industry&nbsp;</h3> <p><span data-contrast="auto">Implementing a chatbot system in the printing industry comes with its own set of issues. Some of these challenges include:</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Integration with existing systems&nbsp;</strong></p> <p><span data-contrast="auto">Achieving cohesive synergy of chatbots with existing software and tools, such as order management systems, CRM platforms, and inventory management systems, can be an intricate and lengthy process. Nonetheless, impeccability in integration is vital for enhancing chatbot performance and delivering a unified user experience.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Handling complex orders&nbsp;</strong></p> <p><span data-contrast="auto">The printing industry often involves complex orders with an array of elements like dimensions, materials, colors, and bespoke design requirements. Developing a chatbot that can brilliantly navigate this labyrinth and steer customers through the ordering journey can be challenging.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Maintaining accuracy&nbsp;</strong></p> <p><span data-contrast="auto">Precision Perfected: Upholding customer trust and satisfaction demands a rigorous approach - continuous monitoring, enhancement, and fine-tuning of the chatbot's knowledge repository and algorithms to guarantee spot-on information and quotations.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Managing customer expectations&nbsp;</strong></p> <p><span data-contrast="auto">&nbsp;Though chatbots excel in numerous roles, their imperfections may leave some customer queries unresolved. Skillfully guiding customers to recognize a chatbot's boundaries not only prevents dissatisfaction but also cultivates an engaging, seamless experience.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Privacy and security concerns</strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Chatbots frequently interact with sensitive customer treasures, such as contact intel, financial secrets, and design files. Ensuring the privacy and security of this data is crucial to maintaining customer trust and staying within the bounds of data protection laws.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Ongoing improvement and maintenance:&nbsp;&nbsp;</strong></p> <p><span data-contrast="auto">A chatbot thrives on consistent upgrades, necessitating a dedicated commitment of time, resources, and proficiency to boost effectiveness and maintain relevancy.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>User experience&nbsp;</strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Crafting a captivating chatbot interface that effortlessly combines intuitive design, visual allure, and user-centric ease is vital in fueling user delight and adoption. The art of harmonizing minimalism and practicality presents a thrilling challenge in the realm of chatbot interface design.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Scalability&nbsp;&nbsp;</strong></p> <p><span data-contrast="auto">To keep pace with the expanding business, it's crucial that the chatbot seamlessly elevates its capabilities for ever-rising customer expectations and order influx. To deliver unwavering efficiency, fortifying the chatbot's backbone and design is indispensable.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Adoption and training</strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Staff members need to be prepared for an exhilarating journey as they master the cutting-edge chatbot technology. Ensuring the smooth adoption of the chatbot within the organization is crucial for unlocking the chatbot's unlimited potential and rewards for the entire organization.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h3 id="strategies" aria-level="3"><span data-contrast="none">Strategies for creating a successful chatbot system in the printing industry</span><span data-ccp-props="{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}">&nbsp;</span></h3> <p aria-level="3"><span data-contrast="auto">Creating a successful chatbot system in the printing industry requires a well-thought-out strategy that considers both technical and user-centric aspects. Here are some approaches to ensure the successful implementation of a chatbot system:</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Define clear objectives&nbsp;</strong></p> <p><span data-contrast="auto">Begin by outlining clear objectives and goals for the chatbot, such as improving customer service, streamlining order management, or reducing response times. Having specific objectives will help guide the development process and ensure that the chatbot meets the desired outcomes.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Understand your audience&nbsp;</strong></p> <p><span data-contrast="auto">Analyze your target audience's needs, preferences, and pain points to ensure the chatbot addresses their most pressing concerns and provides a seamless, personalized user experience.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Collaborate with domain experts&nbsp;</strong></p> <p><span data-contrast="auto">Work closely with professionals in the printing industry to gather insights into industry-specific language, processes, and nuances. This will help the chatbot better understand and cater to the unique requirements of the printing business.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Choose the right technology and platform</strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Select a suitable chatbot development platform and technology that aligns with your objectives and offers the necessary features, scalability, and integration capabilities. Consider factors like ease of development, customization options, and integration with existing systems.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Focus on user experience</strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Design the chatbot interface to be intuitive, visually appealing, and user-friendly. Use natural language processing (NLP) to enable smooth communication and ensure the chatbot can understand and process user inputs effectively.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Develop a robust knowledge base</strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Create a comprehensive knowledge base that covers various aspects of the printing business, including products, services, processes, and FAQs. Regularly update and expand the knowledge base to ensure the chatbot stays up-to-date and relevant.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Test and iterate&nbsp;</strong></p> <p><span data-contrast="auto">Conduct thorough testing of the chatbot's functionality, accuracy, and overall user experience. Gather user feedback to identify areas for improvement and make necessary adjustments before launching the chatbot to a wider audience.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Ensure data security and privacy&nbsp;</strong></p> <p><span data-contrast="auto">Implement strong security measures to protect user data and maintain compliance with data protection regulations. Make users aware of the chatbot's data handling practices and provide options for them to control their data.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Plan for continuous improvement&nbsp;</strong></p> <p><span data-contrast="auto">Establish a process for monitoring and updating the chatbot based on user feedback, performance metrics, and industry trends. Allocate resources for ongoing maintenance and improvements to ensure the chatbot remains effective and relevant over time.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong>Educate and train staff</strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Involve your staff in the development process and train them on how to use and interact with the chatbot. This will help ensure the smooth adoption and integration of the chatbot within the organization.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">By implementing these strategies, you can create a successful chatbot system that streamlines operations, enhances customer service, and drives business growth in the printing industry.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h3 id="services">The popular ready to use chatbots services for the printing industry</h3> <p><span data-contrast="auto">Here are the most popular chatty print shop companions to revolutionize the printing world:</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <div class="flex-1 overflow-hidden"> <div class="react-scroll-to-bottom--css-xomzk-79elbk h-full dark:bg-gray-800"> <div class="react-scroll-to-bottom--css-xomzk-1n7m0yu"> <div class="flex flex-col items-center text-sm dark:bg-gray-800"> <div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654]"> <div class="text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto"> <div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]"> <div class="flex flex-grow flex-col gap-3"> <div class="min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap"> <div class="markdown prose w-full break-words dark:prose-invert light"> <p><strong><a title="ManyChat" href="https://manychat.com/" target="_blank" rel="noopener">ManyChat</a></strong></p> <p><span data-contrast="auto">ManyChat is the ultimate setup for running your business through Facebook Messenger - it's like having an extra set of hands to keep customers informed, help manage orders, and make sure inventory stays in check.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><a title="Tars" href="(https://hellotars.com/)" target="_blank" rel="noopener"><strong>Tars</strong></a></p> <p><span data-contrast="auto"> Tars is a robotic sidekick that allows businesses to create conversational workflows. It helps businesses spice up customer support, dish out orders, and collect feedback.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span>Tars is a chatbot platform that allows users to build chatbots for various channels, including websites, WhatsApp, and Facebook Messenger. It offers a range of templates and integrations to make it easier to build chatbots.</p> </div> </div> </div> <div class="flex justify-between"> <div class="text-gray-400 flex self-end lg:self-center justify-center mt-2 gap-3 md:gap-4 lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 visible"><strong><a title="Landbot" href="https://landbot.io/?gspk=dmlzaGFsc2luZ2gzMjMx&amp;gsxid=MVdgZlKl1gLn&amp;sid3=01d5a7b90bde994900a51b5183c09b4d" target="_blank" rel="noopener">Landbot</a></strong>&nbsp;</div> </div> </div> </div> </div> </div> </div> </div> <p><span data-contrast="auto">A brilliantly simple chatbot platform perfect for untangling the chaos of customer support, demystifying order tracking, and reigning supreme in the inventory realm. Behold its seamless ease of use!</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong><a title="Chatfuel" href="https://chatfuel.com/" target="_blank" rel="noopener">Chatfuel </a></strong><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Unleash the power of chatbots with Chatfuel, the no-code playground for businesses seeking a seamless and witty solution to order placement, customer support, and the art of upselling and cross-selling.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">In conclusion, using chatbots can significantly benefit the printing industry, transforming communication and positively shaping the sector's future. With improved customer service, streamlined workflow, enhanced sales opportunities, cost-effective solutions, and continuous learning opportunities, chatbots offer a competitive edge that no printing industry business should overlook. As technology continues to evolve, embracing these changes and leveraging the power of chatbots will be key factors in navigating the turbulent waters of the printing industry and ensuring long-term success for businesses.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p>&nbsp;</p> </div>urn:store:1:blog:post:61https://rentapress.com/9-events-to-use-custom-printed-beverage-labels9 events to use custom printed beverage labels <p>&nbsp;</p> <p><span data-contrast="auto">Creating a memorable event takes careful planning, active engagement, and thoughtful touches that pull it all together. When </span><span data-contrast="none">you are</span><span data-contrast="auto"> having guests over for any </span><span data-contrast="none">event, custom</span><span data-contrast="auto"> beverage labels can be excellent accents for building atmosphere. From birthday parties to company functions, these personalized labels are a wonderful way to make each event unique and </span><span data-contrast="none">memorable</span><span data-contrast="auto">. In this post, we share 6 occasions where printed beverage labels can bring life to any occasion.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Thus</span><span data-contrast="none">,</span><span data-contrast="auto"> if you had been considering skipping beverage labels then it's time to reconsider, </span><span data-contrast="none">because </span><span data-contrast="auto">they </span><span data-contrast="none">can</span><span data-contrast="auto"> take this simple provision to </span><span data-contrast="none">another level</span><span data-contrast="auto">. Not only</span><span data-contrast="none"> can they </span><span data-contrast="auto">be used as an effective marketing tool featuring branded logos but </span><span data-contrast="none">can</span><span data-contrast="auto"> also make those special </span><span data-contrast="none">events </span><span data-contrast="auto">more memorable.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h3 aria-level="2"><span data-contrast="auto">6 events that will look even better with custom printed drink labels</span><span data-ccp-props="{&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}">&nbsp;</span></h3> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">1. Weddings</span></h4> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">Beverage labels are a unique way to add some flair to any wedding event. Stickers with photos of the couple, their names and wedding date, or even their favorite saying can all be used to make these drinks extra special.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">They can be used on bottles of beer, wine, and other non-alcoholic drinks that will be served at the party. Making this small detail part of this special day will surely be a delightful surprise for all involved and create a unique atmosphere.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">&nbsp;They can also save money and time by eliminating the need for personalized engraving on each individual beverage with the couple's names and special day.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559731&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">2. Birthday Parties </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">Throwing a birthday bash?</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Dress up drink bottles for your next birthday celebration with printed drink labels. Choose any design or pattern that fits the theme of the party. Whether it’s a colorful design with the guests of honor’s name, or printed photos or messages, tailored beverage labels can take your party from mundane to extraordinary. Functions become more vibrant both visually and emotionally and will be remembered long after the last toast has been made. Personalizing beverages for a birthday party is proving to be an increasingly popular trend, and drink labels add a fun element to the party. You can include whatever message or design you think would fit the occasion, from funny comments to special illustrations.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559731&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Enjoy personalizing your own drink labels and make your beer bottles, soda cans, water bottles, coffee cups, and more stand out by adding individual designs. Transform your birthday celebration into something truly memorable.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">3. Corporate Events</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Using beverage labels at corporate events is a creative and impressive way to elevate the occasion. Not only can personalized drink labels make refreshments look more eye-catching, they also give an air of professionalism to any event. Embellish with special artwork or use logos and images to truly represent the business.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">It's easy to customize drink labels in any color, size, or shape to fit any exact needs and vision. Guests will be wowed by the unique branded drinks representing company in front of them. No matter if it's a client meeting, awards ceremony, or employee appreciation event.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">4. Trade Shows &amp; Expos</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">&nbsp;At trade shows and expos, having attractive labeling on your products can help draw in customers who may otherwise have overlooked them.&nbsp; The more eye-catching the label design is, the better chance you have of making an impression on potential clients.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Printed beverage labels can make an eye-catching addition to any Trade Show or Expo booth.&nbsp; From sparkling sodas to craft beers or bottled water and everything in between.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">As they are custom-made, they can be printed with information like logos, product descriptions or promotional offers - giving you more control to craft a message that will capture the attention of potential customers. Not only do beverage labels help create conversations about your product, but they also leave attendees feeling like they have something special that others don't. Take advantage of this great marketing opportunity and invest in this powerful marketing piece for your next Trade Show or Expo.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">5. Festivals &amp; Fairs</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">Whether you’re hosting an outdoor music festival, carnival or car show</span><span data-contrast="none">, </span><span data-contrast="auto">printed drink labels can be just the thing that sets your product apart from everyone else.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">They also offer festival-goers the chance to share in the </span><span data-contrast="none">moment </span><span data-contrast="auto">of an event and remind of their time at that special fete.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">6. Product Launches &amp; Promotions</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">Introducing the world to a new brand is an exciting opportunity. To ensure its success, it's important that everyone involved has full knowledge of the name, logo, and mission statement which can be easily remembered if repeated regularly. Showcase them proudly – whether attached to mini water bottle or a hot/cold beverage container</span><span data-contrast="none">s</span><span data-contrast="auto">. Make sure it’s something guests will recall easily as they share their experience of getting acquainted with this new brand.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Going one step further by providing creative visuals on beverages enhances engagement while giving your guests something physical they can take away as part of their experience with this launch.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">7. Fundraisers</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">Printed beverage labels are a creative and effective way to support charitable organizations and raise funds for good causes. By customizing them with an organization's logo, any product can act as a walking billboard. Beverages with personalized labels are a great way to market an organization or cause while spreading its message. Moreover, they can be used as collector items for fans or supporters of an organization, sparking conversation about the group and its mission. Not only does custom labeling increase brand recognition but also can open up avenues for donations and increases revenue.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">8. Anniversaries.&nbsp;</span></h4> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">For a truly unique way to commemorate an impressive anniversary, printed beverage labels are the go-to choice and </span><span data-contrast="none">can </span><span data-contrast="auto">make the celebration </span><span data-contrast="none">even</span> <span data-contrast="auto">more meaningful. They can be designed with a celebrants name and date of the anniversary that turns ordinary drinks bottles into extraordinary mementos. Whether it’s for long-lasting memories or keepsakes for each guest in attendance, beverage labels provide the perfect finishing touch for an otherwise ordinary occasion.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">9. Holiday parties</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">Nothing adds more holiday cheer than custom printed drink labels at a festive gathering. Spruce up any holiday party with them. Choose from a variety of jolly designs to give each refreshment its own unique touch. Let your guests get into the spirit of the season by modifying every drink with printed labels. They're perfect for eggnog, sparkling water, and other winter drinks.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Whether you print beverage labels with holiday greetings, cheerful snowflakes, or colorful reindeer, they quickly turn any gathering into a festive occasion. It's a unique and eye-catching detail that will set your parties apart from the rest.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h3 aria-level="3"><span data-contrast="none">Where to get custom printed drink labels?</span><span data-ccp-props="{&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}">&nbsp;</span></h3> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">If you're looking to design your own drink labels, look no further than RentaPress! Whether it be for special occasions such as weddings or birthdays, or even just trying to promote your company's beverages in bars and restaurants, beverage labels are the perfect way to give any drink a professional edge. Get instant access to 1000s of printable templates designed by professionals and customize them for any purpose. Whether you need to print large quantities for bulk orders or want to resell beverage labels printing, RentaPress has the flexibility and quality you need.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><em>&nbsp;So what's the wackiest beverage you've ever seen with a custom label? Let us know in the comments below!&nbsp;</em></p>urn:store:1:blog:post:60https://rentapress.com/5-tips-for-creating-custom-beverage-labels5 Tips for Creating Custom Beverage Labels <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><span data-contrast="auto">Creating custom labels for beverages is an easy and affordable way to spruce up any drink from beer and wine bottles to juice containers and sparkling water cans - all of them should have stand-out labels that accurately exemplify the beverage inside. And it can make all the difference in distinguishing your brand.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Here are five tips on creating customized beverage labels that will make any drinks stand out while giving the products a professional look.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">1. Research Label Regulations in Your Region</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">The first step when creating any kind of label is to research local regulations for the type of product you’re labeling. Different regions have different requirements regarding what needs to be included on the label, for example, some states require that alcoholic beverage labels include an Alcohol By Volume (ABV) percentage. The more informed you are about your region’s regulations, the easier it will be to create a compliant label.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p>&nbsp;</p> <h4><span data-contrast="auto">2. Choose Your Materials Carefully</span></h4> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></p> <p><span data-contrast="auto">The material you choose for your labels can have a big impact on how they look and feel. For example, if you’re labeling beer or wine bottles, you may want to consider using waterproof materials like vinyl or polyester so that your labels will stand up to condensation and won’t easily smudge or tear. If you’re looking for something more eco-conscious, there are also paper-based materials like bamboo that can give your labels an organic feel.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">3. Include Important Information</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">When designing your custom label, make sure it includes all relevant information such as ingredient lists and nutrition facts (if applicable). Remember that consumers often use this information when deciding whether or not to purchase a product making sure it is easy to read and understand will go a long way toward driving sales. Additionally, don't forget about including contact details such as email addresses or website URLs. It's always a good idea to provide potential customers with multiple ways of getting in touch with you. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">4. Make It Eye-Catching</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <ul> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Use bright colors and bold fonts on your custom labels to draw attention and set them apart from other products on store shelves. Select a font that is easy to read and looks good with your label design.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></li> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Pick colors that stand out against the background and match the branding of your product. They should complement the drink's packaging.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Consider using images or illustrations if they fit with the overall design of the label. These can help establish an aesthetic identity that customers will recognize and associate with your brand over time.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></li> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Don't forget about adding unique touches such as QR codes. These can be used by customers who want access to additional information without having to search out websites or contact forms online.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></li> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Keep the design simple and timeless</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <h4><span data-contrast="auto">5. Test Your Design Before Printing</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}">&nbsp;</span></h4> <p><span data-contrast="auto">Before printing out large quantities of custom labels, be sure to test them first. You don't want any surprises when the finished product arrives at your doorstep. Testing helps ensure that everything looks just right before committing large amounts of money to production costs. Print out sample copies of the design on different material, even if it means ordering special samples from print shops, and examine them from every angle before giving final approval on mass production orders.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">Boasting customized labels for beverages has become a popular move among entrepreneurs and business owners looking to differentiate their products from the competition. Not only do these specialized prints give bevies an upscale aesthetic, but there are</span><span data-contrast="auto"> numerous advantages (link to the previous post) </span><span data-contrast="auto">to consider when investing in such designs. So if you’re looking for a way to give your beverages a boost, consider going the customized route with your label printing. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">Explore the reasons<a href="https://rentapress.com/5-reasons-why-businesses-are-using-custom-printed-wine-labels-these-days"> why businesses choose wine labels.</a></span></p> <p><span data-contrast="auto">And be sure to let us know what the wackiest beverage you’ve ever seen with a custom label is in the comments below.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p>urn:store:1:blog:post:59https://rentapress.com/5-reasons-why-businesses-are-using-custom-printed-wine-labels-these-days5 reasons why businesses are using custom printed wine labels these days<p><img src="/images/uploaded/Est. 2001_1000.jpeg" alt="" width="700" height="393" /></p> <p>Running a business is hard work. Competing in an ever-evolving landscape of marketing techniques and creative approaches to the same products can be draining, but with the right strategies you can gain an edge on your competition. In today’s world, custom printed wine labels are becoming an increasingly popular way for businesses to stand out from the competition and increase recognition in their industry. Whether it’s for branding purposes or simply to give customers something unique and memorable, companies are using them to make great impressions. In this blog post, we'll explore five reasons why businesses today are increasingly turning towards custom printed wine labels as part of their promotional strategies.</p> <p>&nbsp;</p> <h3>1. A great marketing tool</h3> <p>One effective way to attract attention is through custom printed wine labels as these can provide businesses with great visibility, both in face-to-face networking situations and online. While it may seem like an unconventional marketing tool, custom wine labels can be an effective and creative way to get your brand seen. They are an eye-catching addition to any bottle of wine and turn a gift or casual evening into a conversation starter. Whether the business is sending a bottle as a thank you to potential clients or have them out at events, the branded labels will generate interest and introduce people to the company in a unique way. Plus, the business can get even more mileage out of its branding by including a special offer or discount code right on the label.</p> <p>&nbsp;</p> <h3>2. Show appreciation for the customers</h3> <p>A bottle of wine with customized label can be used as thank-you gifts for loyal customers or as part of a loyalty program.</p> <p>Customized wine labels are a great way to show your customers appreciation - whether it's to say thank you for their loyalty or as part of a loyalty program, these elegant labels make gifting an enjoyable and special experience. It is sure to bring about a heart-warming feeling. These labels are also flexible - they can be used for any occasion and will always be memorable. Not only will customers benefit from such thoughtful gifts, but businesses can benefit too as customers look forward to doing business with them due to the recognition they received.</p> <p>&nbsp;</p> <h3>3. They add an elegant touch to any event</h3> <p>Whether the company is hosting a formal dinner party or casual get-together, custom wine labels will give the event that extra bit of sophistication.</p> <p>They are a simple yet impactful way to add an element of elegance to any event. From intimate dinner parties to large corporate gatherings, custom wine labels can instantly up the style of the event decor. Wine connoisseurs will appreciate an extra special touch for their collection, and party hosts have the freedom to select a design that works with their theme or expresses a heartfelt message. Guests will be impressed by the additional effort the hosts</p> <p>have put into giving them a unique experience and be able to take their bottles home as a stylish souvenir.</p> <p>&nbsp;</p> <h3>4. They're great for fundraising events</h3> <p>Auctioning off bottles of wine with unique custom labels is a great way to raise money for your favorite charity or cause.</p> <p>Custom printed wine labels are an excellent way to raise extra funds for your cause. Bottles of wine with custom labels give a unique and special touch that you can't find anywhere else. The recipient won't just love the fine wine they're getting, but also get to be part of contributing to the favorite charity or cause. It's a win-win situation: what the business gains from the auction is something special and memorable, not to mention that any money raised will go toward something really important. Plus, it's also a great way to show appreciation for supporters who have helped the business’ mission along the way. All in all, auctioning off bottles of wine with custom labels is an incredibly effective approach to fundraising events.</p> <p>&nbsp;</p> <h3>5. Wonderful keepsakes</h3> <p>Personalized wine labels are the perfect way to commemorate a special occasion, such as a wedding or anniversary.</p> <p>They create something truly unique and memorable that anyone can cherish forever. Personalized wine labels can feature photos, logos, special dates or quotes, personalized messages, and more. They are an unforgettable keepsake that will last long after special occasion has come and gone.</p> <p>&nbsp;</p> <p>In addition to these benefits, investing in custom printed wine labels is much more cost-effective than traditional marketing methods such as radio, television, or print ads because it does not require large investments in production costs or media placement fees like those associated with traditional advertising methods do. In addition, printing costs for customized wine labels can be significantly lower than traditional printing costs due to advances in technology that have made digital printing possible at an affordable price point for small businesses and entrepreneurs alike.</p> <p>&nbsp;</p> <h4>To sum it up</h4> <p>&nbsp;</p> <p>There are many reasons to consider using custom wine labels for any business. They can help create a unique brand identity, connect with the customers on a personal level, and increase sales. For anyone who is looking for an effective way to stand out from the competition, custom wine labels may be the answer.</p>urn:store:1:blog:post:58https://rentapress.com/5-components-of-an-efficient-flyer5 components of an efficient flyer<div class="OutlineElement Ltr SCXW169428090 BCX0"> <h4 class="Paragraph SCXW169428090 BCX0"> </h4> <h4 class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">What makes a flyer effective?</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></h4> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">At its core, an effective flyer is all about business marketing. It showcases the benefits of your product or service and encourages potential customers to take action - whether that means purchasing the product, contacting the business for more information, or simply taking notice of the brand. To achieve this goal, it is important to focus on key components</span></span><span class="TextRun SCXW169428090 BCX0" data-contrast="auto">. </span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">There are many factors to consider when designing an effective flyer.  </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0"> Whether it is a small business or a large enterprise, there are certain components that every flyer should have in order to be effective. However, with so many flyers vying for attention, how do you create one that stands out? </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight Underlined SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">1.  A killer headline</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight Underlined SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">2. Bullet points</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight Underlined SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">3. Eye-catching graphics</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight Underlined SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">4. Right keywords and phrase </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight Underlined SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">5. Strong call to action</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight Underlined SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">6. Where to print flyers</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0"> Here are Five of the most important components. </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <h4 class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">1.  A killer headline</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></h4> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">At the top of that list is undoubtedly the headline, which is responsible for grabbing the reader's attention and making them want to keep reading.  A well-written headline should highlight the core benefits of the business or product and make it clear why someone should choose this company over its competitors. Business owners have only a short window of time to convince potential customers that their products or services are worth checking out. Additionally, it should be   snappy and engaging, eliciting a response from the reader through clever wordplay or vivid imagery.</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <h4 class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">2. Bullet points - break up the text and make it easier to read</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></h4> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <h3 class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></h3> </div> <div class="SCXW169428090 BCX0"> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">These concise and easy-to-read fragments help to break up the heavy text, making it easier for readers to process the information and stay engaged. Additionally, bullet points are ideal for drawing the eye and creating a visual impact,</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">By using brief, concise statements instead of dense paragraphs, they also ensure that the most important information is immediately clear and easy to digest. </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Bullet points make it easy for potential customers to scan through and quickly pick up key points about the business. These points might include things like </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="ListContainerWrapper SCXW169428090 BCX0"> <ul class="BulletListStyle1 SCXW169428090 BCX0"> <li class="OutlineElement Ltr SCXW169428090 BCX0" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Special offers or discounts</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </li> <li class="OutlineElement Ltr SCXW169428090 BCX0" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Presentations</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </li> </ul> </div> </div> <div class="SCXW169428090 BCX0"> <div class="ListContainerWrapper SCXW169428090 BCX0"> <ul class="BulletListStyle1 SCXW169428090 BCX0"> <li class="OutlineElement Ltr SCXW169428090 BCX0" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Sales materials</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </li> <li class="OutlineElement Ltr SCXW169428090 BCX0" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Information about recent business accomplishments</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </li> <li class="OutlineElement Ltr SCXW169428090 BCX0" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Even details about your brand marketing strategy</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </li> </ul> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Any information that may be incorporated into a flyer, should be essential details about the business but should also be able to resonate with the target audience. By doing this it will help to elevate the business above the competition.</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <h4 class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></h4> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <h4 class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">3. Eye-catching graphics </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></h4> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">The images add visual interest and help communicate the key points in the flyer. </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Well-chosen visuals can serve as an excellent way to convey complex or abstract concepts, allowing to pack a lot of information into a single flyer.</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">By including visual elements that are closely associated with the business or organization, such as the logo or slogan, the business can help ensure that its message is strongly associated with the brand in the minds of customers or clients.</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <h4 class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">4. Right keywords and phrases boost the visibility of the flyer and ensure it gets noticed.</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></h4> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">The design of the flyer is only one component of making it effective. Certain keywords and phrases help to attract more attention as well. For example, words like "new," "free," or "easy" are designed to catch people's eye. Similarly, buzzwords like "save now" or "limited time only" can help encourage people to take action.  Finally, including a “guarantee” or “warranty” can help to boost confidence in the product or service. Of course, the flyer should include some information about the business, such as what it does and how to get in touch. </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <h4 class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">5. Strong call to action</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></h4> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Creating an effective flyer requires more than just catchy text and clever wording. The most important aspect in designing effective flyers is their call-to-action (CTA). A great CTA on the flyer should be irresistible and clear. It has to be easy to follow and understand, and it must leave no room for confusion or second thought about the decision-making process.</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Finally, above all else, marketing is never one-size-fits-all. The message should be tailored according to different business goals and target audiences in order to ensure that each flyer provides maximum value for the business and customers alike. Whether the flyers are designed for print or digital distribution, following these simple tips will set any business on the path towards effective business marketing success. </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">Clearly, the main component of the flyer effectiveness relies heavily on the quality of the flyer printing. </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <h4 class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">6. Where to print flyers?</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></h4> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">And if any business or print reseller that needs prints to sell to customers are looking for a great place to print the flyers, RentaPress is the leading provider of wholesale print services. Our wide selection of flyer templates provides a perfect source of inspiration and a great starting point for creating stunning marketing materials that drives results. Moreover, ordering flyers in bulk is the best bang for anyone’s buck. </span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span style="font-size: 12pt;"><span class="TextRun Highlight SCXW169428090 BCX0" data-contrast="none"><span class="NormalTextRun SCXW169428090 BCX0">We hope you found this post helpful in designing your next flyer. What other tips would you add to make your flyers more effective? Let us know in the comments below.</span></span><span class="EOP SCXW169428090 BCX0" data-ccp-props="{}"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW169428090 BCX0"> <p class="Paragraph SCXW169428090 BCX0"><span class="EOP SCXW169428090 BCX0" style="font-size: 12pt;" data-ccp-props="{}"> </span></p> </div>urn:store:1:blog:post:57https://rentapress.com/how-to-start-a-printing-business-on-a-budgetHow to start a printing business on a budget<div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"><img src="/images/uploaded/How to start a printing buiseness on budget_1000.jpeg" alt="" width="785" height="444" /> </span></p> <p class="Paragraph SCXW106746121 BCX0"> </p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">When it comes to starting your own business, there are a lot of options to consider. One option that is often overlooked is starting your own print shop. Printing services are in high demand, and with the right planning, it can be a successful business in this industry. In this post, we’ll discuss the ways how to start a printing business with minimal startup cost and what type of business can the most benefit from opening a printing shop. So whether you're thinking of starting your own print shop or just want to learn more about this industry, keep reading!</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"> </p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">The printing industry is a dynamic market that has seen incredible growth in 2022 in comparison with last year. It’s hard to believe that in this digitalized world, where everything seems possible and accessible with just one click of the mouse or a tap on the screen. Yet there are still printing materials that have a vital role to play in our lives. The market for this type of goods continues its impressive expansion with more people buying them each day.  </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h3 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Wholesale printing services for resellers</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="SCXW106746121 BCX0"> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">It is easy to start a print shop with wholesale printing services for resellers. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">But what, exactly, is resale printing? In simple terms, it is the process of printing bulk orders at wholesale prices, resellers can save money on their own printing costs while markup up the price to earn a profit. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h3 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">There are many advantages of being a reseller: </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="ListContainerWrapper SCXW106746121 BCX0"> <ul class="BulletListStyle1 SCXW106746121 BCX0"> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="1" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Small businesses have the opportunity to offer their clients high-quality products at competitive prices for a vast market.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> </ul> </div> </div> <div class="SCXW106746121 BCX0"> <div class="ListContainerWrapper SCXW106746121 BCX0"> <ul class="BulletListStyle1 SCXW106746121 BCX0"> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="1" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Minimal startup costs. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="2" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">The inventory, storage, and shipping of the printed products are taken care of by the print providers. This means that print shops can focus on other aspects like customer service or marketing for this business model.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="3" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">The opportunity to print logos and brands on anything more than business cards or postcards. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="4" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Access to large-format printers such as those needed for banner advertisements or signs advertising that may be costlier and harder for smaller firms or individuals to own in their facility. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="5" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">When the goal is to outdo the competition, it's always best to go with the big dogs. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> </ul> </div> </div> <div class="SCXW106746121 BCX0"> <div class="ListContainerWrapper SCXW106746121 BCX0"> <ul class="BulletListStyle1 SCXW106746121 BCX0"> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="1" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Diversity of printing products from door hangers and coasters to printed cookies. Connecting with wholesale printers will help provide custom printing services that smaller companies just don't have in stock.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="2" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">No need to deal with the hassles of running your own printing business when there's a professional wholesale service that will take care of it all. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="3" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Trade printer names usually are not seen on the products. This is a great way to set a new brand name on the market. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> <li class="OutlineElement Ltr SCXW106746121 BCX0" data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;}" data-aria-posinset="4" data-aria-level="1"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">The only investment is time and effort.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559991&quot;:360}"> </span></p> </li> </ul> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{&quot;335559685&quot;:720,&quot;335559731&quot;:0}"> </span></p> </div> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h3 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Who benefits from opening a printing business?</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h4 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Graphic designers</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h4> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Partnering with trade printers can make more money by offering additional services other than just design. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">As an example, designers who work for a spa salon should only be compensated with design services. However, if they are already partnering with a printing company then there is an opportunity of offering additional services such as printing flyers, business cards, memberships cards, calendars, and even printed apparel. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">That extends the services to the existing clients instead of searching for a new ones. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h4 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Ad agencies</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h4> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Marketing and small businesses are always on the lookout for new ways to get their products and services in front of customers. Instead of just offering only digital services, advertising agencies also can provide print media.  </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h3 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Photographers</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Professional photography is not just about taking amazing photos, it's also crucial to be able to showcase them by printing them in a form that will be appreciated. Wholesale printing services allow photographers to share their work in form of posters, canvas prints, and postcards. Offering gallery-quality prints will increase income for photographers because they'll sell more merchandise based on these high-quality displays alone. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h3 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Promotional product distribution companies</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">When it comes to promotional products, there is no better way than having them printed in bulk. With wholesale printing services, these companies can save money on the entire print catalog.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h3 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Artists</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Printed artworks are the best option for artists looking to get their work into new markets without having any upfront costs. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">The trend of custom-made items is continuing to rise, and with their popularity, there are more creative possibilities than ever before. Not only can artists make their own custom-made products like coasters, stickers, magnets but also card games. Plus with the print services for resellers they can purchase large quantities of prints at a discounted price, which is then can be sold through social media channels or on popular marketplaces such as Itsy or Amazon.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h3 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Small printing companies</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">They often need access to larger-format printers. The best way of getting this sort of equipment is by purchasing wholesale services from a company that specializes in it, without having spent money upfront or dealing with distribution and packing and shipping costs themselves. And provide a wide range of products and services that will meet any need, no matter how big or small. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <h3 class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">How to be a printing reseller</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Anyone can be a part of the print reseller program either with an existing business or without.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">The only thing is to find a good trade print provider.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">It's easy to get lost in the sea of printing companies and opportunities and connect with a reputable company that offers great quality, and reliability but also has low prices. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Rentapress (as we call it RAP) is a trustworthy global trade print provider offering an extensive and exclusive print reseller program that includes a reseller certificate for a tax-free product purchasing for resale. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">The reseller program extends an opportunity for small business owners in this dynamic industry to break through their competition with our cutting-edge services, saving them time from going outsourcing or expensively purchasing inventory themselves.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto"> By partnering with a trade print provider like RAP, anyone can take advantage of exclusive discounts and benefits that can help save money while getting the prints that the business needs for any type and size project.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">RAP print catalog is constantly updated with new print items. So there's always something fresh on our shelves. Plus our clients can enjoy excellent customer service throughout the process as well as quick turnaround times on orders. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Moreover, any design can be easily created in our online design builder or uploaded a ready one. This makes it easy for resellers to create custom designs that their customers will love. In addition, wholesale printing providers often offer discounts for larger orders, making it even more profitable for resellers to do business. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Needless to say, QR codes have become an essential tool for businesses large and small. Not only do they provide a quick and easy way to share information, but they also offer a high degree of customization. With RAP's free QR code generator, anyone can create unique codes that redirect to the website, social media page, or even a specific product or service that can be printed on any promotional materials. Plus, our QR codes are compatible with all major smartphones and scanners. So whether your customers are scanning with their iPhone or Android device, they'll be able to quickly and easily access any provided information.</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">The RAP Print Reseller Program is a revolutionary way to get any business</span><span class="TextRun Highlight SCXW106746121 BCX0" data-contrast="auto"><span class="NormalTextRun SCXW106746121 BCX0"> off the ground without spending too much money in this fast-paced industry. </span></span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">RAP wholesale printing services offer incredible value for businesses of all sizes.  Contact us today to learn more about how RAP can help jumpstart a print shop or grow the business through print. </span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><em><span class="TextRun SCXW106746121 BCX0" data-contrast="auto">Are there any other companies out there that we didn’t mention who could benefit from the print reseller program?</span><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></em></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW106746121 BCX0"> <p class="Paragraph SCXW106746121 BCX0"><span class="EOP SCXW106746121 BCX0" data-ccp-props="{}"> </span></p> </div>urn:store:1:blog:post:56https://rentapress.com/top-trends-for-small-entrepreneurs-in-2023Top trends for small entrepreneurs in 2023<div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><img src="/images/uploaded/top trends_1000.jpeg" alt="top trends for entrepreneurs 2023" width="733" height="420" /> </p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto">The beginning of 2022 was so bright for businesses both small and large. </span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">The world economy finally found itself on the upswing after a lengthy pandemic. Businesses all over were enjoying this newfound stability but the Russian invasions in Ukraine has created a challe</span><span class="NormalTextRun SCXW178696259 BCX0">nging environment for the future months to come.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Despite all these troubles though it seems like the small business market is still evolving at an increasingly rapid pace. Whether you are just starting out, or </span><span class="NormalTextRun SCXW178696259 BCX0">you have</span><span class="NormalTextRun SCXW178696259 BCX0"> been running your business for a few years, it is</span><span class="NormalTextRun SCXW178696259 BCX0"> always good to stay ahead of the curve. </span><span class="NormalTextRun SCXW178696259 BCX0">So,</span><span class="NormalTextRun SCXW178696259 BCX0"> without further ado, here are key trends that we think will continue to be big in the next few years and will help shape small businesses in 202</span></span><span class="TrackChangeTextDeletionMarker TrackedChange SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun TrackChangeTextDeletion SCXW178696259 BCX0">2. </span></span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto">More people will be starting their own businesses</span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">As the world becomes mo</span><span class="NormalTextRun SCXW178696259 BCX0">re digital, it is no surprise that there will be a surge in people starting their own businesses in the next decade. T</span><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0">he number of businesses started each year is increasing. </span><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0">So,</span><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0"> what is driving this trend? Reasons for starting a business include </span></span></p> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0"> - the desire for more control over one’s life, </span></span></p> <p class="Paragraph SCXW178696259 BCX0"><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0"> - dissatisfaction with their</span><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0"> corporate </span><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0">job</span><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0">,</span></p> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun CommentHighlightRest SCXW178696259 BCX0"> - wanting to be one's own boss. </span></span></p> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun CommentHighlightPipeRest SCXW178696259 BCX0"> There are </span><span class="NormalTextRun SCXW178696259 BCX0">several</span><span class="NormalTextRun SCXW178696259 BCX0"> reasons behind this shift, from the desire for greater flexibility, control over one’s work-life balance, and the increase in technology that has made it easier than ever to wor</span><span class="NormalTextRun SCXW178696259 BCX0">k remotely. </span></span></p> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Whatever the motivation, it looks like </span><span class="NormalTextRun SCXW178696259 BCX0">more</span><span class="NormalTextRun SCXW178696259 BCX0"> people are deciding to take matters into their own hands and start their own businesses. </span></span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto">Marketing automation</span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">As a small business owner, </span><span class="NormalTextRun SCXW178696259 BCX0">it is</span><span class="NormalTextRun SCXW178696259 BCX0"> important to understand the popular directions and how they might </span><span class="NormalTextRun SCXW178696259 BCX0">impact</span><span class="NormalTextRun SCXW178696259 BCX0"> your business. For example, you may need to adapt your marketing strategy to reach a mobile w</span><span class="NormalTextRun SCXW178696259 BCX0">orkforce or consider new ways of collaboration.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Technology will continue to play </span><span class="NormalTextRun SCXW178696259 BCX0">a significant role</span><span class="NormalTextRun SCXW178696259 BCX0"> in business, so it is important to stay </span><span class="NormalTextRun SCXW178696259 BCX0">up to date</span><span class="NormalTextRun SCXW178696259 BCX0"> on the latest advancements and how they can be used to improve your operations.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">The prolife</span><span class="NormalTextRun SCXW178696259 BCX0">ration of AI and machine learning technologies. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">As businesses strive to become more efficient and productive, many are turning in the direction of artificial intelligence (AI) to automate certain tasks that used to require human input. This shift is </span><span class="NormalTextRun SCXW178696259 BCX0">due</span><span class="NormalTextRun SCXW178696259 BCX0"> to the in</span><span class="NormalTextRun SCXW178696259 BCX0">creasing availability and affordability of AI tools. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">There is a growing trend of businesses using AI-powered chatbots to </span><span class="NormalTextRun SCXW178696259 BCX0">facilitate</span><span class="NormalTextRun SCXW178696259 BCX0"> customer interactions, and many others are using AI algorithms to personalize their marketing content. </span><span class="NormalTextRun SCXW178696259 BCX0">As businesses start </span><span class="NormalTextRun SCXW178696259 BCX0">to become more comfortable with AI, they will begin to automate simple tasks that used to take up valuable time. This shift will free up employees to focus on higher-level tasks and strategic initiatives. The future of business lies in the hands of those w</span><span class="NormalTextRun SCXW178696259 BCX0">ho can harness the power of AI.</span><span class="NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW178696259 BCX0"> </span></span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP CommentHighlightPipeRest SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Chatbots are increasing in popular</span><span class="NormalTextRun SCXW178696259 BCX0">ity for customer service and support</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">And for good reason. </span><span class="NormalTextRun SCXW178696259 BCX0">They are</span><span class="NormalTextRun SCXW178696259 BCX0"> efficient, effective, and can handle a high volume of queries. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">They can quickly answer </span><span class="NormalTextRun SCXW178696259 BCX0">frequent questions</span><span class="NormalTextRun SCXW178696259 BCX0">, </span></span>escalate issues when needed, <span class="NormalTextRun SCXW178696259 BCX0">and free up your time so you can focus on more importa</span><span class="NormalTextRun SCXW178696259 BCX0">nt tasks.</span></p> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Today’s market offers many omnichannel and multilingual scalable AI-empowered chatbot tools to implement in any business. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto">Social media will continue to be an important marketing tool for small businesses</span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Social Media is</span><span class="NormalTextRun SCXW178696259 BCX0"> a quick and affordable way to connect with customers and build relationships with them. </span><span class="NormalTextRun SCXW178696259 BCX0">You can also use social media to share your latest news, promotions, and get </span><span class="NormalTextRun SCXW178696259 BCX0">feedback. In addition, social media can help build brand awareness and reach a wider audience. Using it in </span><span class="NormalTextRun SCXW178696259 BCX0">an appropriate manner </span><span class="NormalTextRun SCXW178696259 BCX0">such as posting content that is relevant to their customers, </span><span class="NormalTextRun SCXW178696259 BCX0">participating</span><span class="NormalTextRun SCXW178696259 BCX0"> in conversations, and responding to comments and questio</span><span class="NormalTextRun SCXW178696259 BCX0">ns from customers can help to achieve all the marketing goals for a small business.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Social media should </span><span class="NormalTextRun SCXW178696259 BCX0">be</span><span class="NormalTextRun SCXW178696259 BCX0"> a key </span><span class="NormalTextRun SCXW178696259 BCX0">component</span><span class="NormalTextRun SCXW178696259 BCX0"> of the overall marketing plan. But it should be used in the right way, and targeted the right audience. O</span><span class="NormalTextRun SCXW178696259 BCX0">therwise, you may not see the results </span><span class="NormalTextRun SCXW178696259 BCX0">you are</span><span class="NormalTextRun SCXW178696259 BCX0"> hoping for.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto">Sustainable practices as the way of using renewable energy sources. </span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">As an entrepreneur, you might be wondering how this relates to your business. Small businesses can </span><span class="NormalTextRun SCXW178696259 BCX0">benefit</span><span class="NormalTextRun SCXW178696259 BCX0"> from sustainable prac</span><span class="NormalTextRun SCXW178696259 BCX0">tices. Sustainable marketing means </span><span class="NormalTextRun SCXW178696259 BCX0">you are</span><span class="NormalTextRun SCXW178696259 BCX0"> promoting environmentally conscious products and practices. By buying your product people will know that they leave a positive impact on the environment.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">A fitting example</span><span class="NormalTextRun SCXW178696259 BCX0"> of this type of thing can be found with Nike</span><span class="NormalTextRun SCXW178696259 BCX0"> whose "Just Do It" slogan comes from its founder who wanted Americans to exercise not only physically but also mentally so that they were happier individuals as well as healthier family </span><span class="NormalTextRun SCXW178696259 BCX0">members.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto">Customers experience</span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">As an entrepreneur, it is important </span><span class="NormalTextRun SCXW178696259 BCX0">to understand what your customers are experiencing. Whether </span><span class="NormalTextRun SCXW178696259 BCX0">they are </span><span class="NormalTextRun SCXW178696259 BCX0">encountering</span><span class="NormalTextRun SCXW178696259 BCX0"> you for the first time or have been a loyal customer of yours. Keep them coming back by knowing how they feel and giving that distinctive touch with branded packaging.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">One of the</span><span class="NormalTextRun SCXW178696259 BCX0"> simplest ways to create a positive customer experience is by wrapping your products in custom tissue paper or branded gift bags. </span><span class="NormalTextRun SCXW178696259 BCX0">Plus,</span><span class="NormalTextRun SCXW178696259 BCX0"> it will ensure that the products not only arrive safely put wrapped safely in a stylish manner. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto">Branding</span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">In today</span><span class="NormalTextRun SCXW178696259 BCX0">'s competitive world, creating a strong company brand can be the key to success. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Your brand is what people say about you when you are not in the room. </span><span class="NormalTextRun SCXW178696259 BCX0">It is</span><span class="NormalTextRun SCXW178696259 BCX0"> how your business is perceived by others, and </span><span class="NormalTextRun SCXW178696259 BCX0">it is</span><span class="NormalTextRun SCXW178696259 BCX0"> an important part of professional identity. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">It is</span><span class="NormalTextRun SCXW178696259 BCX0"> not enough to create </span><span class="NormalTextRun SCXW178696259 BCX0">a useful product</span><span class="NormalTextRun SCXW178696259 BCX0"> or service—you need to create a brand that customers can trust and connect with. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">As marketing becomes more digital and personalized, companies are still trying to attract more attention to the brand in everyday life. </span><span class="NormalTextRun SCXW178696259 BCX0">The easiest way to strengthen the brand is by printing wholesale notepads, magnets, stickers, labels, printing gift cards, and/or bumper stickers. They are all perfect for a boost for the brand in a fun and unique way. </span><span class="NormalTextRun SCXW178696259 BCX0">So,</span><span class="NormalTextRun SCXW178696259 BCX0"> people learn about what goes on inside be</span><span class="NormalTextRun SCXW178696259 BCX0">fore they buy.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <h3 class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto">To sum it up</span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></h3> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">The next few years look to be an interesting time for small businesses. While we </span><span class="NormalTextRun SCXW178696259 BCX0">cannot</span><span class="NormalTextRun SCXW178696259 BCX0"> predict the future, entrepreneurs will need to keep up with evolving technology and changes in customer </span><span class="NormalTextRun SCXW178696259 BCX0">behaviour</span><span class="NormalTextRun SCXW178696259 BCX0">. At </span><span class="NormalTextRun SCXW178696259 BCX0">Rent-a-</span><span class="NormalTextRun SCXW178696259 BCX0">press</span><span class="NormalTextRun SCXW178696259 BCX0">, we are committed to helping small businesses succeed. If you are looking for a way to jumpstart your marketing efforts, consider our wholesale marketing prints. We offer high-quality products that can help anyone reach their target audience and gro</span><span class="NormalTextRun SCXW178696259 BCX0">w their business. </span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="TextRun SCXW178696259 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW178696259 BCX0">Are there any more trends </span><span class="NormalTextRun SCXW178696259 BCX0">we have</span><span class="NormalTextRun SCXW178696259 BCX0"> missed in this blog post? Let us know in the comments below.</span></span><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP TrackedChange SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW178696259 BCX0"> <p class="Paragraph SCXW178696259 BCX0"><span class="EOP SCXW178696259 BCX0" data-ccp-props="{}"> </span></p> </div>urn:store:1:blog:post:55https://rentapress.com/inflation-rap-prices-to-rise-in-septemberInflation. RAP Prices to Rise in September<p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Inflation_Graphic.jpeg" alt="Inflation Graphic" width="360" height="271" /></p> <p><span style="font-size: 11pt;">In recent weeks, paper companies have notified printers that paper prices will be climbing 6–15% in the coming months. The price of mailing will jump as the USPS pushes through another price increase. Wages will be forced upwards as minimum wages climb and the competition for workers increases. We know printing costs are going up, and we need to start letting customers know prices will too.</span></p> <p><br /><span style="font-size: 11pt;">Many of the raw materials used to create Rent A Press print products are rising in cost. While have held prices in most cases for the last three years, economic reality means they will increase. We understand competitive pricing and the efficient manufacturing workflows that deliver some of the best price points available.</span><br /><span style="font-size: 11pt;">That stated you will begin to see prices rise on the site starting September 15th. We do expect that inflation will continue through to the year's end and so prices may need to be raised again. As with all economic cycles, we also expect the economy to fully recover and grow, and inflation to slow to a halt.</span></p> <p><br /><span style="font-size: 11pt;">We hope you understand our efforts to provide the best pricing and quality available, and that your loyalty to Rent A Press will continue for years to come.</span><br /><span style="font-size: 11pt;">-The RAP Team-</span></p> <p> </p>urn:store:1:blog:post:54https://rentapress.com/the-future-of-printThe Future of Print<p style="text-align: center;"><em><span style="font-size: 12pt;">Good Enough is better than Perfect</span></em></p> <h1 style="font-weight: bold; text-align: center;"><span style="font-size: 26pt;">The Future of Print</span></h1> <p style="text-align: center;"><a href="https://inkish.news/article/MTA0MA"><img style="font-size: 16px; width: 25.8307%; height: auto; box-shadow: #9e9e9e 2px 2px;" src="https://inkish.news/articles/art_img_1629037064_0.jpeg" alt="" data-filename="Kahleed_Haute Coture.jpg" /></a></p> <p style="text-align: left;"><span style="font-size: 12pt;">The print industry can see its future by looking at the history of the Fashion industry. Years ago, ‘Haute Couture’ (High Fashion) gave way to Prêt-à-Porter (Ready to Wear), an <strong>MVP</strong>, minimum viable product. It served the purpose of producing clothes for the masses; manufactured in factories rather than the designer’s atelier. The result was affordable clothing more efficiently responsive to trends. The mass customization process is the basis of an MVP, and the practice has found a home in ‘<strong>low-code’ </strong>software development: the democratization of workflow software automation.</span><span style="font-style: italic;"><br /></span></p> <p style="text-align: left;"><span style="font-size: 12pt;">And so, we have print. Mass customization, the recently re-coined mantra of CIMPRESS/VistaPrint, and the impetus of print industry growth. Upload and print, online design tools, gang printing, drag-and-drop automated workflows right down to the package being loaded on the delivery truck.…anyone can produce print, minimal skills required. Printed product that is ‘good-enough’.<br /><br />Are the results comparable to what a high-end printer with the most skilled prepress and press operators can produce?  Yes, they are. </span></p> <p style="text-align: left;"><span style="font-size: 12pt;">The market has spoken and proven that point. Why? Because good-enough print is an MVP that is better suited to the user than a ‘perfect product’. This is the change print is undergoing. Custom printed jobs with people standing on-press, measuring with spectrophotometers, approving press sheets is the opportunity for the few, not the masses. The printing Atelier has ceded market to the Prêt-à-Porter of print.<br /><br />Every aspect of printed products is being automated, democratized for the end user. Easy to use tools, reliable results. Self-service is the goal. From the business management perspective, the reduction of the cost of sale is among the benefits. The reduction of labor costs in manufacturing workflows creates affordable product. The definition of a printed product has necessarily expanded. Anyone can design their own brochure, brand a promotional item and create an original fabric design. It is easy.  And as this article adamantly proposes, it is good-enough.</span></p> <p style="text-align: left;"><span style="font-size: 12pt;"><br /><strong>Robert Godwin</strong></span></p>urn:store:1:blog:post:53https://rentapress.com/considering-the-future-of-print-and-graphic-communicationsConsidering the Future of Print and Graphic Communications<p><span style="font-size: 12pt;"><span class="break-words"><span dir="ltr">Loved the linked articles in this piece. Of particular interest is the Bain article: </span></span></span></p> <p><span style="font-size: 12pt;"><span class="break-words"><span dir="ltr"><em>"Technology will allow companies to achieve scale and retain customer intimacy."</em> </span></span></span></p> <p><span style="font-size: 12pt;"><span class="break-words"><span dir="ltr">This is the promise Web-to-Print holds for PSPs when they finally realize the scale required to move the graphic communications industry fully into the 21st-century commerce dynamic. </span></span></span></p> <p><span style="font-size: 12pt;"><span class="break-words"><span dir="ltr">The McKinsey article places its relevance on the social role any corporation/business plays in the community they serve. Quoting Adam Smith from 1759:</span></span></span></p> <p><span style="font-size: 12pt;"><span class="break-words"><span dir="ltr"><em> "We should view ourselves.... not in the light in which our own selfish passions place us, but in the light in which any other citizen of the world would view us.”</em> </span></span></span></p> <p><span style="font-size: 12pt;"><span class="break-words"><span dir="ltr">This is huge and provides guidance on what role each print business, each vendor to the print business, and each consumer of the print must play in their community that is beneficial. It is not simply to 'create wealth' as the sole goal. All must contribute to the markets they serve and contribute something of value. Large graphic communication concerns need to police the integrity of the messaging they create and distribute; small businesses need to be aware of community needs from being 'green' and using sustainable practices along with simple participation like sponsoring youth sports or helping the local schools with the daily classroom concerns. </span></span></span></p> <p><span style="font-size: 12pt;"><span class="break-words"><span dir="ltr">Engagement is the future of graphic communications, and is especially crucial to print.</span></span></span></p> <p><span style="font-size: 12pt;"><span class="break-words"><span dir="ltr"> <a href="https://www.linkedin.com/feed/hashtag/?keywords=inkishnews&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6822521741525479424" data-attribute-index="0">#inkishnews</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=rentapress&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6822521741525479424" data-attribute-index="1">#rentapress</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=printchat&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6822521741525479424" data-attribute-index="2">#printchat</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=printingindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6822521741525479424" data-attribute-index="3">#printingindustry</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=business&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6822521741525479424" data-attribute-index="4">#business</a></span></span></span></p> <p style="text-align: center;"><span class="break-words"><span dir="ltr"><a href="https://www.inkish.news/article/OTYy">SUNDAY A.M. </a></span></span></p> <p style="text-align: center;"> <img src="/images/uploaded/Sunday AM_1000.jpeg" alt="INKISH.NEWS" width="997" height="139" /></p>urn:store:1:blog:post:52https://rentapress.com/burnt-out-young-workers-are-looking-for-help-botsBurnt Out Young Workers are Looking for Help- BOTS???<p>Many of us have swapped offices and cubicles for living rooms and bedrooms. There is no physical boundary between work and home. Personal lives have been adversely affected. Our daily commutes – once a respite from the demands of both home and work are replaced with more work. The time spent listening to music or podcasts is now filled with more Zoom meetings and late hours poring over spreadsheets, reviewing proposals, and simply extending the workday onto a 24-hour marathon- no boundaries, no peace. This article illuminates the ways people are dealing with this timeless stress, from meditation to bots. From Digiday</p> <div class="article-info"><span class="date"><img src="https://i0.wp.com/digiday.com/wp-content/uploads/2021/02/robot_nurture-02-02-02-02.jpg?resize=1030%2C579&amp;zoom=2&amp;quality=100&amp;strip=all&amp;ssl=1" alt="robot-nurture" width="1699" height="956" /></span></div> <div class="article-info"> </div> <div class="article-info"> </div> <div class="article-info"><span class="date">FEBRUARY 24, 2021</span> <em>by</em> <span class="author">MARY LOU COSTA</span></div> <div class="article article-columns-wrapper "> <div class="content-column"> <p>At 27 years old, ad tech client manager Laura Kay Alves has already sought the help of a therapist, due to rising stress levels induced by the pandemic and constant remote working.</p> <p>“The lack of in-person connection creates a chasm in the team dynamic. Only communicating with one another virtually has diluted the unique culture we have. We’re all getting fatigued by quarantine — it’s exhausting,” she said.</p> <div id="piano-meter-offer"> <p>Alves has started using the virtual mental health service provided by her company VideoAmp, which offers coaching, therapy, meditation, and other resources. “I met a therapist I loved, and I’m still working with her today, even after the three free initial sessions,” she added.</p> <p>The last year has also been tough on those starting out in their career. Last year Marvin Roca Jr. looked forward to graduating, finishing his retail job, and embarking on his media career. Yet as the pandemic unfolded, his optimism diminished.</p> <p>“Not being able to celebrate your accomplishments puts a dampener on your self-esteem. I felt isolated and voiceless. However, it was comforting to know I wasn’t the only one going through this. There’s power in not being alone and I had to find ways to harness it.”</p> <p>One of those ways is via AI-based tech — Bots vs. burnout.</p> <p>A recent Oracle report revealed that 90% of the 960 Gen Z workers surveyed, said Covid-19 had a negative impact on their mental health. But rather than turn to humans for solace — it’s robots they wish to confide in.</p> <p>In fact, Gen Z workers are 105% more likely than other age groups to prefer robots over humans to help with mental health support, and 93% of them have demanded more tech-based support solutions at work, according to the same study.</p> <p>The statistics don’t surprise Roca — now a PR and media associate at employee engagement company TINYpulse — who said he has friends who “go” to therapy, but are really speaking with an AI on a device, comforted by a sense of anonymity.</p> <p>But VideoAmp’s Alves believes there’s more at play. “People don’t want to be seen as weak so they reject the idea of talking to their manager,” she said. “There’s safety in technology-based mental health assistance because you don’t have that same fear of judgment.”</p> <p>And that is the real problem, said Almaz Ohene, a freelance copywriter in her early 30s who has previously worked in advertising agencies. She’s concerned an over-reliance on tech could cover more serious cultural problems that lie beneath the surface.</p> <p>“It worries me people are looking for AI support, rather than companies getting to a place where people can find a trusted person to talk to regarding work worries,” Ohene said. “We should be moving toward a world where people feel able to express themselves, truthfully and vulnerably.”</p> <p>Her experience of the formal workplace, at agencies, in particular, is of environments where “homogenous” leadership groups are concerned with maintaining the status quo, leaving little room for those who rock the boat by speaking about what’s bothering them at work. She links this to younger generations’ attraction to tech solutions to deal with issues like imposter syndrome (an internal feeling of believing that you are not as competent as others perceive you to be) and low self-esteem.</p> <div class="article-related-event"> <div class="module-title">RELATED</div> <a class="thumb" title="‘Isolated and voiceless’: Burnt out young workers are turning to tech for mental health support" href="https://digiday.com/future-of-work/sign-up-for-the-future-of-work-briefing/"><img class="attachment-leftrail_related_event size-leftrail_related_event jetpack-lazy-image jetpack-lazy-image--handled" src="https://i0.wp.com/digiday.com/wp-content/uploads/2021/02/working-from-home-robe.jpeg?resize=230%2C130&amp;zoom=2&amp;quality=100&amp;strip=all&amp;ssl=1" alt="working from home robe" data-lazy-loaded="1" /></a> <div class="upper-title regular-eyebrow "><a title="Future of Work" href="https://digiday.com/category/future-of-work/">FUTURE OF WORK</a></div> <a class="link" href="https://digiday.com/future-of-work/sign-up-for-the-future-of-work-briefing/">Sign up for the Future of Work briefing</a></div> <p>“There is often a lot of toxicity within the workplace and certain dynamics, but because they essentially pay us so we can live, it sometimes feels difficult to call out problematic behavior,” Ohene said. She blames unhealthy culture for the continuance of gender and racial pay gaps, and that people feel the retribution for speaking up isn’t worth the risk.</p> <p>“I’m someone who doesn’t stay quiet about injustice. And I’ve actually found myself pushed out of the traditional workplace because of that,” she added.</p> <p>Naturally, mental health support varies massively depending on the company. Many agencies have worked hard to meet the increased need for mental support for staff over the last few years, not just since the onset of the pandemic. The result is that employees now have access to a wide range of personal counseling and app-based solutions.</p> <p>But the general consensus is that people should have access to a mix of robot-based and human support to properly tackle mental health issues. Jacquie King, chief people officer for Grey London, is among those who prefer a hybrid approach, expressing doubt over AI replacing a trained therapist.</p> <p>“I would support rolling out mental health apps for the business, but not in isolation,” she said.</p> </div> </div> </div>urn:store:1:blog:post:51https://rentapress.com/global-print-sites-ecommerce-in-an-hourGlobal Print Sites - eCommerce in an Hour<p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/logo_6-02_cropped_1000.png" alt="Global Print Sites" width="374" height="201" /></p> <p>The Global Print Sites (GPS) platform offers the fastest and least-expensive solution for setting up an online print e-commerce website for your print business. The platform is free of charge and<br /> is offered as a FREEMIUM. You only pay for the print you buy and goes live in July of this year. <br />You can attend the INKISH.TV webinar on April 20th at 9:00 AM ET. A link to the replay will be on this Blog page the week after the webinar.  Register here https://lnkd.in/eeMTNtw</p> <p style="text-align: center;"><video width="300" height="150" controls="controls"> <source src="/images/uploaded/blog vids/GPS-RAP-INKISH-BLOG.mp4" type="video/mp4" /> </video></p> <p>The GPS platform offers fully capable e-commerce for branded skinning of the site. Straightforward admin controls provide ample space for product descriptions suited to your specific market. Pricing tools support options such as substrate choice, embellishments, and volume discounts. Customizable reports on visitor site activity, product sales, and keyword relevancy are provided in an admin dashboard.</p> <p>GPS comes with a base product line, pre-populated with a range of commonly requested print products, including:<br />• flyers<br />• booklets<br />• postcards<br />• business cards<br />• presentation folders<br />Additional products include logo cookies, signage, and apparel. The portfolio is constantly updated with new products added as the market demands. All products are priced at competitive trade print levels, with room to mark up for profitable sales.</p>urn:store:1:blog:post:50https://rentapress.com/graphic-communications-webinarsGraphic Communications Webinars<p>A live webinar is significantly more dynamic than pre-recorded talking heads. The opportunity to be spontaneous inspires honesty, forthrightness, and transparency. Scripted presentations are often a stale drum beat hawking a product or intoning a point of view. Podcast styling is often meandering and boring. In today's 'agile' world, live webinars provide the opportunity to be immediate and responsive. Audience questions can be addressed with the directness a scripted presentation NEVER has, and podcasts rarely provide for. The graphic communications industry should support the live webinars as they force the relevancy and awareness that the industry sorely needs. <a href="https://snip.ly/3dklug">https://snip.ly/3dklug</a></p> <p> </p>urn:store:1:blog:post:49https://rentapress.com/location-location-location-timing-timing-timing-real-estate-season-is-hereLocation, Location, Location = Timing, Timing, Timing Real Estate Season is Here!<p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/0005506_wholesale-12-inches-x-18-inches-yard-signs.jpeg" alt="Yard Sign Home Sale" width="308" height="308" /></p> <p><span style="font-size: 12pt;">Home sales season is coming up soon. The busiest months are May, June, July, and August. These months comprise 40 % of home sales volume. Are your realtor clients prepared for this important season? It is important to get in front of the customers before they begin their ‘panic’ buying online because they forgot to get new:</span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 12pt;">Business Cards  <a href="https://rentapress.com/business-cards"><img src="/images/uploaded/bc-slanted-bg.png" alt="" width="137" height="90" /></a></span></li> <li><span style="font-size: 12pt;">Refrigerator/Car Door Magnets  <a href="https://rentapress.com/magnets"><img src="/images/uploaded/Car Door Magnets_cropped.jpg" alt="Magnet" width="84" height="86" /></a></span></li> <li><span style="font-size: 12pt;">Flyers  <a href="https://rentapress.com/flyers"><img src="/images/uploaded/Flyer-Mockup_4x6_small.jpg" alt="Flyer" width="92" height="117" /></a></span></li> <li><span style="font-size: 12pt;">Brochures  <a href="https://rentapress.com/brochures"><img src="/images/uploaded/Trifold brochure_small.jpg" alt="Brochure" width="100" height="84" /></a></span></li> <li><span style="font-size: 12pt;">Booklets for upscale homes  <a href="https://rentapress.com/booklets"><img src="/images/uploaded/booklet-slanted-bg.jpg" alt="Booklet" width="139" height="91" /></a></span></li> <li><span style="font-size: 12pt;">Presentation folders for sales plan and closing papers  <a href="https://rentapress.com/presentation-folders/wholesale-9x12-presentation-folders"><img src="/images/uploaded/Presentation-Folders-Mockup_small.jpg" alt="Presenettion Folder" width="114" height="101" /></a></span></li> <li><span style="font-size: 12pt;">Yard Signs  <a href="https://rentapress.com/wholesale-plastic-and-metal-signs"><img src="/images/uploaded/0005511_wholesale-18-x-24-yard-signs-with-h-frame.jpeg" alt="" width="119" height="117" /></a></span></li> <li><span style="font-size: 12pt;">Door hangers  <a href="https://rentapress.com/door-hangers/wholesale-375-x-875-door-hangers"><img src="/images/uploaded/Door Hanger Foodlink_small.jpg" alt="Door hanger" width="159" height="172" /></a></span></li> <li><span style="font-size: 12pt;">QR codes to take them to their Facebook, twitter or website.  <a href="https://rentapress.com/"><img src="/images/uploaded/RAP_QR code.jpg" alt="QR COde" width="104" height="134" /></a></span></li> </ul> <p><span style="font-size: 12pt;">That’s 9 products every realtor should be using to get listings and sell homes. This is the opportunity to provide them with great sales tools and strengthening their brand identity to their market. </span><span style="font-size: 12pt;">Go to your client as an important information source and guide them to the tools that make them successful.</span></p>urn:store:1:blog:post:48https://rentapress.com/the-importance-of-a-resale-certificateThe Importance of a Resale Certificate<p style="text-align: center;"><span style="font-size: 10pt;"><img src="/images/uploaded/taxes-5.jpg" alt="" width="458" height="279" /></span></p> <p style="text-align: center;"><span style="font-size: 10pt;"><a href="https://rentapress.com/faq"> What are the Rent A Press (RAP) Trade Print site requirements?</a></span></p> <p><span style="font-size: 10pt;">The way <strong>wholesale</strong> works is by enabling entrepreneurs to purchase goods intended to be resold or are components in a value-added product. The main benefit is <strong>savings</strong> which will increase your <strong>profit</strong> margins once you’ve factored your own expenses (Design, labor, logistics). Wholesale buying allows you to <strong>avoid all the markup</strong> that comes with buying retail, which has to cover the retailer’s:</span></p> <ul> <li><em><span style="font-size: 10pt;">Shop fees for physical and/or online stores</span></em></li> <li><em><span style="font-size: 10pt;">Employee wages</span></em></li> <li><em><span style="font-size: 10pt;">Packaging fees</span></em></li> <li><em><span style="font-size: 10pt;">Shipping and handling fees</span></em></li> <li><em><span style="font-size: 10pt;">Marketing costs</span></em></li> </ul> <p><span style="font-size: 10pt;">Print Resellers, Graphic Designers Marketing and Advertising agencies all qualify for purchasing under a resale certificate. If you are a business and intend to be in it for the long run, work with your local tax agency or better yet, a professional accountant or tax attorney, to get your business setup correctly. It is always less expensive to start right than correct or conform later. </span></p> <p><span style="font-size: 10pt;">This article by Jennifer Dunn is excellent, basic advice. Well worth the 4-minute read.  <a href="https://snip.ly/01wiq8">https://snip.ly/01wiq8</a></span></p> <p style="text-align: left;"><span style="font-size: 10pt;"> </span></p> <p style="text-align: center;"><span style="font-size: 10pt;"> </span></p>urn:store:1:blog:post:46https://rentapress.com/disagreements-good-ideas-tough-communicationDisagreements, Good Ideas, Tough Communication<p><span style="font-size: 12pt;">For Graphic Designers and Printers who are involved making a creative project come to life, you have the role of providing the expertise to make a given project the best it can be. Often, it requires providing suggestions, different approaches, even simple solutions just make it possible within a budget. This can lead to challenging conversations with a client, who is the Boss. They decide on the final approach. If they disagree, or are simply the non-receptive type, you need skills to do your part and provide the best work possible.</span></p> <p><img src="/images/uploaded/3v4_disagreement.jpeg" alt="Disagreement and Point of view" width="405" height="275" /></p> <p><span style="font-size: 12pt;">Disagreeing need not be confrontational, argumentative, or abusive. Assuming you have something beneficial to add to the conversation, project or need, it is best to learn the art of presenting ideas. They may challenge, be different, or demand scrutiny to understand. It is your responsibility to convey them in a way that does not force the win/lose dynamic. An art indeed.</span></p> <p><span style="font-size: 12pt;">Respect, not fealty, is called for in these circumstances. If you feel subordinate when adding your ideas, then you are working at the wrong place. Open discussions and brainstorming are what deliver the best solutions to any discussion. Certainly, the lead person will make the final decisions, but if heard, and understood, you have done good; contributed as expected, and ultimately valued as a team member.</span></p> <p><span style="font-size: 12pt;">This article breaks down the elements of effective communication for differing thoughts, approaches and ideas. A good read for the idea generators and those who ask for input.</span></p>urn:store:1:blog:post:45https://rentapress.com/design-leading-change-on-the-social-frontDesign Leading Change on the Social Front<p><br /><span style="font-size: 11pt;">This is a story of design leading change. The Mississippi state flag was approved in the last vote. What an amazing transition in the collective conscious of a conservative state. It demonstrates there is awareness of what was wrong and the need to ‘feel’ that history. There are many things to disagree on, and many things to admire. The design and acceptance of this state flag is one of things to admire. Kudos to the Godwin Agency in Jackson, MS.  <a href="https://snip.ly/q606xm">https://snip.ly/q606xm</a></span></p> <p style="text-align: center;"><img src="/images/uploaded/new-state-flag-mississippi-CONTENT-2020.jpg" alt="Mississippi State flag NEW" width="308" height="173" /></p> <p style="text-align: center;"><strong><span style="font-size: 12pt;">From statues to street names, the most prominent reminders of the United States’ history </span></strong></p> <p style="text-align: center;"><strong><span style="font-size: 12pt;">with racism are often these <span style="color: #000000;">lingering remnants of the Confederacy</span>. </span></strong></p> <p style="text-align: center;"><strong><span style="font-size: 12pt;">Mississippi’s state flag, which featured the Confederate flag in its upper lefthand corner, is just one example.</span></strong></p> <p style="text-align: center;"><em><strong>by Diana Pearl, ADWEEK</strong></em></p>urn:store:1:blog:post:42https://rentapress.com/yard-signs-for-political-campaigns-the-way-to-start-word-of-mouthYard Signs for Political Campaigns- The way to Start Word of Mouth<p><span style="font-size: 11pt;">Yard signs may seem old school, but research continues to show their effectiveness. Particularly for political candidates. Sure, general contractors, architects, plumbers and real estate agents use yard signs year-round. Political candidates concentrate a major spend in a relatively short period of time and use lots of them. This represents a valuable opportunity for small marketing agencies and printers to drive revenue when it is needed most…and that is RIGHT NOW!</span></p> <p><span style="font-size: 11pt;">Political campaign managers know that if they can get residents to put up signs for their candidate, they will get the majority of votes from that neighborhood. Retail politics at its core!</span></p> <p><span style="font-size: 11pt;">Read the research article below on just how effective yards signs can be. The clock is ticking, do not let this opportunity pass you by.</span></p> <p style="text-align: center;"> <a href="https://rentapress.com/wholesale-plastic-and-metal-signs"><img src="/images/uploaded/Yard Sign copy.jpg" alt="" width="533" height="428" /></a></p> <p><span style="font-size: 11pt;">The following article provides insight on why they work.</span></p> <p>Do election lawn signs generate votes? New research<br /> <br />By Lauren Leatherby</p> <p>Each election season, political lawn signs dot neighborhoods nationwide. Long regarded as a way to increase the name recognition of a given candidate, the use of lawn signs as a campaign tactic more than doubled between 1984 and 2008, according to a 2013 study published in Political Behavior. Each year, many local news reports chronicle the use — and abuse — of this relatively inexpensive form of election advertising. Some communities have lengthy rules for what election signage should look like and where it can be placed. Controversy often erupts when a candidate’s signs suddenly vanish from front yards and public roadways. Occasionally, someone is arrested and charged with stealing campaign signs.<br />While lawn signs are widely used in modern elections, their effectiveness has not been as widely studied as other forms of campaigning, such as door-to-door canvassing, hand-held placards and telephone calls. A study published in Electoral Studies in March 2016 sought to fill a gap in knowledge. The study, “The Effect of Lawn Signs on Vote Outcomes: Results from Four Randomized Field Experiments,” provides what the authors conclude is the most comprehensive research on lawn sign effectiveness to date. The six researchers, led by Donald P. Green of Columbia University, worked with four campaigns in different electoral contexts to conduct four separate experiments. The experiments, together, focused on a total of 376 voting precincts in New York, Pennsylvania and Virginia.<br />The study’s findings include:<br />-After pooling the results of the four experiments and examining their averages, it appears that lawn signs raise vote shares, on average, by slightly more than 1 percentage point.<br />-Based on pooled results, lawn signs are “on par with other low-tech campaign tactics such as direct mail that generate … effects that tend to be small in magnitude.”<br />-Signs, in some scenarios, do not appear to be as effective when they make reference to a specific political party or ideology.</p> <p>The results from each of the four individual experiments were not, on their own, statistically significant. But the researchers were able to draw general conclusions after pooling the average results of the four experiments. While lawn signs appear to have a modest effect on voting outcomes, they could, theoretically, provide an edge in certain tight elections. The authors suggest that future studies use a larger sample size and look more closely at how this campaign strategy might influence voter behavior in neighboring precincts.<br />Related research: A 2009 study published in Electoral Studies, titled “Street Fight: The Impact of a Street Sign Campaign on Voter Turnout,” examines the relationship between street sign campaigns and voter mobilization. A 2000 study by scholars at Yale University, “The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout: A Field Experiment,” analyzes nonpartisan, get-out-the-vote messages to determine which type has the greatest influence on voter turnout. A collection of research compiled by Journalist’s Resource looks at how voters are affected by negative political advertisements. A 2015 study, “In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising,” compares voice-overs used in TV ads.<br /> <br />Keywords: lawn signs, yard signs, campaign signs, election signs, signage, campaign tactic, placards<br />Citation: Green, Donald P.; et al. “The Effect of Lawn Signs on Vote Outcomes: Results from Four Randomized Field Experiments,” Electoral Studies, March 2016, Vol. 41. doi: 10.1016/j.electstud.2015.12.002.<br />https://journalistsresource.org/studies/politics/elections/election-lawn-sign-campaign-votes/</p>urn:store:1:blog:post:41https://rentapress.com/younger-americans-feel-their-voting-weightYounger Americans feel their voting weight<p><span style="font-size: 11pt;"><strong>The boomers’ last stand</strong></span><br /><strong><span style="font-size: 12pt;">After years of elder-power, a new generation may well decide the election</span></strong><br /><strong>Sep 6th 2020</strong><br /><span style="font-size: 10pt;"><strong>THIS HAS</strong> been a year of the young. The protesters against racial injustice have mostly been in their 20s. The average age of demonstrators arrested since mid-June in Portland, Oregon (one of the centres of activity) was 28. The young have not suffered as much as others from covid-19 itself but were hardest hit by the response. Four-fifths of those between 18 and 29 lost a job or took a significant pay cut in April, or live in a household where that has happened. Only three-fifths of those aged 50 to 64 have experienced the same thing. Young people are the most likely to work in jobs vulnerable to closure, such as waitressing or retail.</span><br /><span style="font-size: 10pt;">And 2020 will be a year of the young in one more important respect. Electorally, it will be the last stand of the baby-boomers (those born between 1946 and 1964) and the first poll in which voting will be dominated by generations younger than 40, especially millennials, born between 1981 and 1996. As Bill Frey, a demographer at the Brookings Institution, a think-tank, puts it: “America is moving from largely white, baby-boomer-dominated politics and culture in the second half of the 20th century to a more racially diverse country fuelled by younger generations: millennials, Gen Z-ers and their juniors.”</span><br /><span style="font-size: 10pt;">Boomers have dominated American politics since the 1990s, when they became the largest living generation and started to cast the largest number of votes. (Boomers and millennials have an official status, since the Census Bureau uses those terms; all the other generations are private classifications.) Since Bill Clinton’s election in 1992, six of the eight presidents and vice-presidents have been boomers (Joe Biden, the Democratic candidate, is one of the exceptions, being too old). So are most of Congress. Since 1998, the median age of congressional representatives has put them in the boomer class.</span><br /><span style="font-size: 10pt;">But boomers lost their status as the largest generation in 2019, when millennials overtook them in absolute numbers. That year, there were 72m millennials aged 23 to 38, according to the Pew Research Centre, 500,000 more than boomers (then 55 to 73). The boomers are dying; immigration is swelling the ranks of the young. For the first time in 2019, more than half of Americans were millennials or younger (meaning members of the generations that came afterwards, called Gen Z, born between 1997 and 2012, and post-Gen Z, born after 2013). These are the generations of Netflix, not networks; of Greta Thunberg, not Greta Scacchi. The three younger groups made up 51% of America’s population in 2019. In 2010, they had accounted for only 41%.</span></p> <p style="text-align: left;"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Economist Demographics Gen-z.png" alt="" width="450" height="490.5" /><br /><span style="font-size: 10pt;">The electoral impact of these demographic shifts has been muted so far because most Gen Zs are below voting age, and because millennials have a reputation—not entirely deserved—for being apathetic about politics. But things are changing. “Millennials and Gen Z will comprise almost 40% of the electorate in 2020,” says Carolyn DeWitt, head of Rock the Vote, an electoral-mobilisation group, “giving them enormous power.” The two youngest voting-age groups are likely to have more votes than the two oldest, boomers and the so-called silent generation born before 1946 (see chart 1). “If young people are not voting...that is not a democracy,” says Wisdom Cole of the NAACP’s youth organisation.</span><br /><span style="font-size: 10pt;">The shift towards the young has occurred surprisingly swiftly, not in tiny steps. In the 2010 mid-terms, boomers and older people outvoted the younger generations almost two to one. As recently as 2014, a disparity remained: boomers cast 57m votes; younger voters, 36m. Four years later, the three younger generations (which now include a few Gen Zs) outvoted the older ones. Not by coincidence, the 2018 mid-terms were a blue wave, in which Democrats regained the House.</span><br /><span style="font-size: 10pt;">Younger generations differ from their elders in attitudes, ethnicity and education. According to Pew, millennials and Gen Z-ers are the most likely to say governments should do more to solve problems, that same-sex marriage is good for society, that climate change is caused by human activity and that blacks are treated less fairly than whites. They are also more likely to say fetters should be put on capitalism, says Pew’s Richard Fry, perhaps because both generations started looking for jobs during recessions, the Great Recession for millennials, the covid recession for Gen Z.</span><br /><span style="font-size: 10pt;">They are also more likely to be from minorities themselves. As a simple rule, the younger you are, the more likely you are to be black, Hispanic or Asian. Mr Frey calculates that almost three-quarters of 60-somethings are white. Half of those under 20 are from a minority. The impact of young minorities is especially great in sunbelt states. In Texas, 44% of eligible voters are Hispanic or black. But among voters under 40, the minority share is over half. In Arizona, Hispanics are 31% of all eligible voters but 44% of those under 40. In eight states, including Georgia and Florida, over half of voters under 40 are from a minority. These are places that Democrats have a shot at winning for the first time in a generation. They are also the people most likely to be galvanised by the killings of George Floyd and others.</span><br /><span style="font-size: 10pt;">Millennials and Gen Z-ers are better educated than their parents and grandparents. The Pew Research Centre looked at the educational attainment of 25- to 37-year-olds in each generation. For boomers, roughly 25% had a college degree or higher. For millennials, the share was 39%. The leap has been especially great for women. Among boomers, more men than women have degrees. Among millennials, 43% of women have degrees, seven points more than men. The Republicans’ disastrous performance in 2018 in suburban counties, former strongholds, owes much to the revulsion felt by college-educated millennial women for Mr Trump.</span><br /><span style="font-size: 10pt;">Education and race are among the most reliable predictors of party affiliation. Blacks vote for Democrats by ten to one or more; Hispanics and Asians by about two to one; 53% of college graduates identify with Democrats, only 40% with Republicans.</span><br /><span style="font-size: 10pt;">Put all this together, and it is hardly surprising to find that millennials and Gen Z-ers are far to the left of boomers. Younger voters identify with issues, not parties, but they tend to vote Democratic (see chart 2). In 2016, calculates Mr Frey of Brookings, people aged 30 to 44 (older millennials) voted for Hillary Clinton by ten points (55% to 45%); voters aged 18 to 29 (younger millennials and Gen Z-ers) by 19 points. Millennials form the bedrock of support for the progressive left, who have been doing well in Democratic primary contests this year.</span><br /><img src="/images/uploaded/Newer-Bluer.png" alt="" width="450" height="490.5" /><br /><span style="font-size: 10pt;">But will they turn out? This year, admits Ms DeWitt, “the top of the ticket won’t be a motivator.” Nor will deliberately obstructive voting procedures. Voters under 30 have always voted less than older ones anyway, often by large margins, though this may owe as much to political parties as to voters themselves. In 2016 two-thirds of young voters said they had not been contacted by any party before the election, probably because parties concentrate their get-out-the-vote efforts on those who have voted before (making low turnout among the young a self-fulfilling prophecy). “Young people are issue-based voters,” says the NAACP’s Mr Cole. “We’re not going to turn them out by just saying, ‘Go Vote! Go Vote!’.” And, as Pew’s Mr Fry says, “how the pandemic affects turnout is anyone’s guess.”</span><br /><span style="font-size: 10pt;">Still, there are signs of change here, too. Turnout among voters aged 18 to 29 almost doubled between the 2014 and 2018 mid-term elections. Anecdotally, say election organisers, Gen Z activists are more engaged in the 2020 campaign than older voters. Rock the Vote’s online voter-registration platform has processed 900,000 registrations so far this year, compared with 500,000 at the same stage in 2016. It seems likely, thinks Ms DeWitt, that anger about the death of George Floyd and others will be a wake-up for the young. Disgust at Mr Trump may transcend generations.</span><br /><span style="font-size: 10pt;">Democrats are understandably cautious about Joe Biden’s opinion-poll lead. As 2016 showed, leads can shrink and the electoral college can let a candidate lose the popular vote but still win the White House. But from a generational point of view, it is no surprise that the Democrat should be out in front. It reflects not only Mr Trump’s personality and record but shifts in the tectonic plates of electoral demography.</span></p> <p> <a href="https://www.economist.com/united-states/2020/09/06/younger-americans-feel-their-voting-weight?utm_campaign=the-economist-today&amp;utm_medium=newsletter&amp;utm_source=salesforce-marketing-cloud&amp;utm_term=2020-09-07&amp;utm_content=article-link-1&amp;etear=nl_today_1">https://www.economist.com/united-states/2020/09/06/younger-americans-feel-their-voting-weight?utm_campaign=the-economist-today&amp;utm_medium=newsletter&amp;utm_source=salesforce-marketing-cloud&amp;utm_term=2020-09-07&amp;utm_content=article-link-1&amp;etear=nl_today_1</a></p> <p> </p>urn:store:1:blog:post:39https://rentapress.com/marketing-to-millenials-the-billion-dollar-opportunityMarketing to Millenials- The Billion Dollar Opportunity<p style="text-align: center;"><strong><span style="color: #ff0000;"><em><span style="font-size: 11pt;">We know the world, we know print, we know marketing.</span></em></span></strong></p> <p style="text-align: center;"><img src="/images/uploaded/MIllenial hero.jpg" alt="Millenials" width="674" height="418" /> </p> <p style="text-align: center;"><span style="font-size: 11pt;">80 million millennials comprise the largest US demographic market. Great potential for long-term value to a brand or service due to a loyalty ingrained in their psyches. Printed media is the alternative form of communication, one that lasts longer than 3.5 seconds, and has that tactile appeal. Use it to convert more sales. The video recites numerous data points on why the millennial generation is important understand. If you are selling printed pieces, and especially if you are designing, you need to know who you are talking to and emphasize why your product or service meets their criteria for brand loyalty. In a short 3:30 minutes video you will get a perspective on those interests. Explaining to your customers why print is an effective channel to get the target market's attention will help you design better print pieces and increase your sales. </span></p> <p style="text-align: center;"><iframe src="https://www.youtube.com/embed/z7h32wBY-T4?start=9" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>urn:store:1:blog:post:38https://rentapress.com/do-young-people-think-print-has-a-futureDo Young People think Print has a Future?<p style="text-align: center;"><span style="font-size: 10pt; color: #ff0000;"><strong><strong><em>We know the world, we know print, we know marketing.</em></strong></strong></span></p> <p style="text-align: center;"><span style="font-size: 10pt;"><strong>Rent A Press</strong> is an active member of the <strong>IPIA</strong>, a British print association focused on helping its members grow and develop their businesses. Rent A Press finds much of the helpful information IPIA develops is of value to our client base. Featured are a panel of young print professionals, all <strong>Print Futures Awards Winners</strong>, and CEO of Funky Pigeon, <strong>Richard Pepper</strong> to find out from our newer generations what they really think about print.  <strong>Lucy Swanston</strong>, the moderator, is one the foremost experts on the current state of print. Please take a moment to learn about how the value of print is perceived in today's highly competitive markets. Thanks to IPIA for sharing this information.</span></p> <p style="text-align: center;"><a href="https://www.youtube.com/watch?v=SmSIb77FJIc&amp;feature=youtu.be"><img src="/images/uploaded/Future Gen.JPG" alt="Young person in print" width="772" height="409" /></a></p> <p> </p> <p style="text-align: center;"><a href="https://ipia.org.uk/">https://ipia.org.uk/</a></p>urn:store:1:blog:post:37https://rentapress.com/nine-ideas-for-selling-print-during-the-coronavirus-pandemicNine Ideas for Selling Print During the Coronavirus Pandemic<p style="text-align: center;"><span style="font-size: 10pt; color: #ff0000;"><strong><em>We know the world, we know print, we know marketing.</em></strong></span></p> <p style="text-align: center;"><span style="font-size: 10pt; color: #ff0000;"><strong><em><img src="/images/uploaded/Grow-Sales-Increase-Sales-and-Profit.png" alt="Graph on glass wall" width="444" height="316" /></em></strong></span></p> <p><span style="font-size: 10pt;"><strong>Matthew Parker</strong> is a Global Print Sales expert. In this RAP blog post he shares some of the advice he has given hundreds of printers around the world. Make no mistake, this advice is universal and applies to your business. Please take 5 minutes and read through this post and learn a few things about succeeding in difficult times. Matthew will be adding other valuabe insights on print sales in the coming months. We have a new post every week on various topics facing print resellers and small printing businesses. <br /><br /></span></p> <p><strong><span style="font-size: 12pt;">Nine ideas for selling print during the coronavirus pandemic</span></strong><br /><span style="color: #ff0000;"><em><strong>Business is tough for everyone right now</strong></em></span><br />Many owners of printing companies have told me that business has fallen off a cliff. The events sector has no requirements. Most supermarkets are prioritising food deliveries over point of sale. Some magazines have moved temporarily to digital. These are just a few of the hits that the printing industry is taking right now.</p> <p><span style="color: #ff0000;"><em><strong>But there is also good news</strong></em></span><br />Several printing companies have reported good orders from new customers who are turning to print to market their businesses. Businesses are still trying to trade as much as possible: print can help them.</p> <p>Naturally, how applicable these are will vary from country to country and the state of lockdown applied by governments. However, even if you are unable to trade at the moment, these ideas will still come in useful when limited lifting of restrictions applies.</p> <p><span style="color: #ff0000;"><em><strong>How can we help businesses during these times?</strong></em></span><br />Below is a list of ideas that I have created or seen advertised elsewhere. Not all of these will work for every company. Many are more suitable for small to medium sized printing companies. But I hope they will give inspiration and show that there can be hope at the moment.</p> <ol> <li>Some of your clients may want signage or banners to advertise the fact that they are open and trading at their premises</li> <li>Health and safety signage will still be a big area as businesses reopen</li> <li>When restrictions are eased, many of your customers may wish to leaflet local areas to remind people that they are still trading</li> <li>They will also need distancing signage, printed safety screens and potentially printed personal protective equipment – just like the ones on sales from Where The Trade Buys in the picture above</li> <li>Some companies have switched to home working and need a way to handle their mail more efficiently.</li> <li>Hygiene companies are going to be busy at the moment. Many may wish to advertise the fact that they can deep clean infected premises with a direct mail campaign. These might be other businesses or personal homes</li> <li>Restaurants are busy converting to a takeaway/home delivery model. Where possible, they should be leafleting local houses to let them know that this is an option or sending them a menu</li> <li>If they are adapting to a delivery or curbside pickup model, they will also need labels and packaging</li> <li>Those of you who also offer website and app development may also be in a good position. I have heard that there are a lot of small local business that suddenly want to get online and have an e-commerce option.</li> </ol> <p><span style="color: #ff0000;"><em><strong>Remember to help the community as well</strong></em></span><br />How can you help local community and support groups that need to get information out?</p> <ul> <li>Consider distributing cards that advertise that someone is self-isolating or green and red cards that let people show whether they are OK or need help</li> <li>Local parents will be very grateful for any spare paper or drawing packs to help keep their children amused</li> </ul> <p>These sorts of strategies are best done free of charge. However, you will be remembered for them. <em>(please see the <a href="https://rentapress.com/water-4-life-donate-to-a-great-cause">GlobalWater4Life</a> post on this blog for an example of serving the community)</em></p> <p><span style="color: #ff0000;"><em><strong>All businesses are having to adapt at the moment</strong></em></span><br />This includes printing companies. It is important to be creative and see what you can do in order to create new business opportunities. It will still be tough out there, but there is plenty we can do to try and lessen the pain.</p> <p><span style="font-size: 9pt;"><strong>About the Author</strong></span></p> <p><img src="/images/uploaded/Matthew_Parker.jpg" alt="Matthew Parker" width="118" height="153" /><br />Matthew Parker- UK based Global Print Sales Advisor<br />https://www.linkedin.com/in/profitableprintrelationships/<br /><em>Why did I found Profitable Print Relationships?</em><br />"I founded Profitable Print Relationships because I’ve seen so many printers struggling. Selling print becomes harder and harder every year. But it is much easier if you understand what goes on in the buyer’s mind. And I can give you that understanding. I can tell you exactly how print companies can make better relationships with their prospects and customers. And I can show you how you can win more work and achieve higher profits.<br />I also passionately believe that print is more relevant than ever in today’s world. We are part of a great industry." His free book &lt;b&gt;Profitable Print Relationships&lt;/b&gt; is available here- <a href="https://profitableprintrelationships.com/e-book/ ">https://profitableprintrelationships.com/e-book/  </a></p>urn:store:1:blog:post:36https://rentapress.com/returning-to-business-post-pandemic-creativity-authenticity-reliabilityReturning to Business Post Pandemic: Creativity-Authenticity-Reliability<p style="text-align: center;"><span style="color: #ff0000;"><strong><em>We know the world, we know print, we know marketing.</em></strong></span></p> <p><strong>Post Pandemic Business</strong>- The 'New Normal' won't be anything like normal. This is the challenge for your customers and you. Please take the time, about 6 minutes, to watch the short analysis of how people have been affected and what can work in re-starting the economy in general, and your business in particular.</p> <p>This survey analyzes data for insights to the consumer's human condition in these trying times, and is outstanding. For the economy to successfully reopen many of the points raised offer awareness and direction. Focusing on human societal needs, brands and social positioning, the presentation provides an understanding of how businesses that have a brand presence must act and respond. These researched reports have business in mind and are more accountable than some 'news' sources. Help your business clients be more successful. In turn you will benefit as well.</p> <p> </p> <p style="text-align: center;"><video width="640" height="320" controls="controls"> <source src="/images/uploaded/Harte_Hanks.mp4" type="video/mp4" /></video></p>urn:store:1:blog:post:35https://rentapress.com/are-you-controlling-your-client-base-or-is-it-controlling-youAre You Controlling Your Client Base, or is it Controlling You?<p style="text-align: center;"><span style="font-size: 10pt;">The risks of a client base that is too narrow, driven by too few of your clients, are issues of concern. In these cases, the client is grooming you. Everyone has worked someplace where 2 or 3 clients rule the roost. All production scheduling, capital equipment selection and staffing center around their needs. It’s great to have major clients, but the risk of losing them after gearing your operation to their needs can put a business in a world of hurt.</span></p> <p style="text-align: center;"><em><span style="font-size: 10pt; color: #ff0000;">We know the world, we know print, we know marketing.</span></em></p> <p style="text-align: center;"><img src="/images/uploaded/Client Control.jpg" alt="" width="908" height="606" /></p> <p><strong><span style="font-size: 12pt; color: #ff0000;">Are You Controlling Your Client Base, or is it Controlling You?</span><br /></strong></p> <p><em><span style="font-size: 11pt;">When the clients have too much control, business suffers</span></em></p> <p>The risks of a client base that is too narrow, driven by too few of your clients, are issues of concern. In these cases, the client is grooming you. Everyone has worked someplace where 2 or 3 clients rule the roost. All production scheduling, capital equipment selection and staffing center around their needs. It’s great to have major clients, but the risk of losing them after gearing your operation to their needs can put a business in a world of hurt.</p> <p>Because nothing stays the same, a balanced client base is best. Things can change without warning. A key salesperson will leave and take a client with them. A company goes out of business; moves to another region; or has different needs due to a pandemic…all things every printer can and should have a prepared response.</p> <h3><span style="color: #ff0000;">Risks of overspecializing</span></h3> <p>Unless you have significant trade shop relationships, over-specializing is dangerous. This results in a client base that provides too narrow a range of work. If something disrupts that work such as an innovation in technology, there are no other revenue streams to bolster gross income. While specializing can deliver efficiencies in cost, it often creates a more brittle workflow: variations in client work may need alterations to meet the workflow specifications, thereby generating additional cost. Automation is a benefit of specializing, with over-automating being the risk.</p> <h3><span style="color: #ff0000;">Production geared to too few clients</span></h3> <p>In an honest effort to better serve clients who make up a high percentage of the revenue, decisions on capital equipment purchases are often influenced by one client’s specific needs. Choosing equipment that is efficient for a specific type of work may boost profits for a given client but can be ill-suited to deliver efficiencies to other clients’ work. </p> <h3><span style="color: #ff0000;">Custom versus Commodity</span></h3> <p>Many print products lend themselves to more fully automated workflows for numerous marketing needs. Supporting both custom and commodity levels requires superior management, especially through how these services are marketed AND sold. A ‘smart’ sales strategy is the engine that will differentiate one print service from another. Without the right sales staff, any business is doomed. With the right sales staff, success is achievable.</p> <h3><span style="color: #ff0000;">Dependency on small segment of active client base</span></h3> <p>With a large client base a business is still exposed to risk when attention is focused on the biggest spenders. Smaller clients find it difficult to get the attention they need and sending their business to you can make them feel less important. This cycle also impacts the sales force. It then becomes harder to bring in new clients because there are not enough additional resources to properly serve them. Providing a range of services and using segmented sales channels are the best ways to broaden your client base. Aligning with other shops that have an attractive product portfolio usually have capacity you can buy into. Less iron on your floor, lower monthly payment. If sales of an outsourced product increase, then its time to consider a capital expense. Always monitor. Always assess.</p> <h3><span style="color: #ff0000;">What it takes</span></h3> <p>Make sure you have a broad base of clients, large and small. Seasonal clients that create spikes of work need to be balanced by other revenue streams. E-commerce that uses a web-to-print solution is one way to balance the seasonal valleys between spikes. Designing workflows that are flexible enough to accommodate different kinds of products broadens your appeal to more markets. Finally, augmenting your in-house sales staff with broker relationships, reducing the cost-of-sale, can help achieve this balance.</p> <p><strong><span style="font-size: 11pt; color: #ff0000;">These strategies help ensure you will not suffer too much when a major client flies the coop.</span></strong></p>urn:store:1:blog:post:34https://rentapress.com/thank-a-printerThank A Printer<p style="text-align: center;"><span style="font-size: 11pt;">From the YouTube site: "Printing SA in partnership with Printmediacntr USA has collaborated to give back to all of you our members. What the industry has done during COVID-19 should be known by everyone, and we will do our best to lead and support that mission, please share this video with your colleagues, family and friends."</span></p> <p style="text-align: center;"><span style="font-size: 11pt;">Rent A Press is proud to both be a part of a great industry and service the industry members. We are essential. We all use print, read print, save print. Remember that what you do helps others in many ways.</span></p> <p style="text-align: center;"><span style="color: #ff0000; font-size: 11pt;"><em>We know the world, we know print, we know marketing.</em></span></p> <p style="text-align: center;"> </p> <p style="text-align: center;"><span style="font-size: 26pt;"><a href="https://www.youtube.com/watch?v=9kP0KkW1r7Q">Thank A Printer video</a></span></p> <p style="text-align: center;"><img src="/images/uploaded/INk Hands-Copy-1.JPG" alt="Printer Ink Hands" width="560" height="333" /> </p> <p>Printers and packagers have been specifically included as essential workers in the updated <a href="https://www.cisa.gov/sites/default/files/publications/Version_3.0_CISA_Guidance_on_Essential_Critical_Infrastructure_Workers_1.pdf" target="_blank">Guidance on the Essential Critical Infrastructure Workforce</a> by the United States Department of Homeland Security's Cyber Security and Infrastructure Agency (CISA) released on April 17, 2020. Printing Industries of America (PIA) petitioned the agency to recognize printing and packaging's essential nature along with the myriad of printed materials necessary to support the nation's other critical infrastructure sectors during the COVID-19 pandemic.</p> <p>Over 40 states and numerous localities have enacted stay-at-home orders, many of which direct closures of non-essential businesses. While CISA's guidance is not law nor a binding government regulation, it serves as an important benchmark by providing a standard definition of essential workers and encourages adoption by governors, county officials, and mayors. CISA estimates that approximately 75 percent of states have adopted its guidelines to create a more harmonious approach to determining which types of businesses remain open.</p>urn:store:1:blog:post:33https://rentapress.com/2-universal-sales-strategies-for-every-sales-rep2 Universal Sales Strategies for Every Sales Rep<p><img src="/images/uploaded/salesperson-Traits_flat-Copy-1.jpg" alt="sales strategies" width="982" height="386" /></p> <p>In <a href=" https://rentapress.com/3-key-sales-strategies-to-land-and-keep-small-business-accounts">Part 1</a> of this series on sales strategies, we offered a <strong>business-is-business</strong> list of steps you can take to find your customers.  <a href="https://rentapress.com/3-long-term-sales-strategies-for-small-business-accounts">Part 2</a> followed up with a business-is-also-personal reminder of the top <strong>personal traits</strong> that help you retain your customers. Now, in <strong>Part 3</strong>, we wrap up with strategic <strong>Do’s and Don’ts</strong> as staying-power strategy for a long career in sales.</p> <h2><span style="color: #ff0000;">DON’TS</span></h2> <p><em>Consider these the worst-practice approach you could choose. Avoid them, or accept responsibility for the fallout.</em></p> <ul> <li>don’t trash-talk the business area you serve – and don’t diss your clients to colleagues or other clients or anyone else</li> <li>don’t hesitate to be clear about your parameters for doing business – terms, delivery time, return policy</li> <li>don’t wait too long to fire a client that causes disruptions to your business – not just a ‘difficult’ one (we all have bad days)</li> <li>sales, by its nature, involves promises and a bit of razzle-dazzle – don’t go so far overboard that you come off as unbelievable or untrustworthy, don’t flat-out lie, because you’ll invariably get tripped up</li> <li>your sales pitch is about the benefit to your prospective client, not to you – so don’t try too hard to establish yourself as an expert by being overly cute <ul> <li>never use quotes from any: <ul> <li>president (you never know who you will put off)</li> <li>technology megabucks billionaire (their ‘vision’ is irrelevant to a small business)</li> <li>sports figure, celebrity, or your parents (save that for casual conversation)</li> </ul> </li> <li>never include in your pitch military sales tips in <em>The Art of War</em> (even if you have read it)</li> <li>never compare yourself to a Jedi knight – seriously, just don’t</li> </ul> </li> </ul> <h2><span style="color: #ff0000;">DO’S</span></h2> <p><em>Think of these as your best-practice business policy. Incorporate them into your overall sales strategy – you may be surprised by the intangible benefits they yield.</em></p> <ul> <li> believe in the products and services you offer</li> <li> balance your drive and ambition with an open mind</li> <li> know the industry sector you’re in – stay positive about your business</li> <li> cultivate transparency in your client interactions – starting when they are a prospect </li> <li> bring your A-game to every meeting</li> <li> be curious about your business and about the world</li> <li> know your client’s business – and treat proprietary information with discretion and sensitivity</li> <li> know how to network – and do it, because consistency is key, here</li> <li> stay educated and updated</li> <li> believe in – and trust – yourself and your instincts</li> <li> always follow-up on a commitment you make – regaining trust is the single most difficult hurdle to overcome when it comes to your reputation and trustworthiness</li> </ul> <p> </p> <p><strong><span style="font-size: 12pt; color: #ff0000;">ONE MORE THING</span></strong></p> <p>Read or revisit key tips in related posts from the last two weeks:</p> <p><a href="https://rentapress.com/3-key-sales-strategies-to-land-and-keep-small-business-accounts">3 Key Sales Strategies to Land and Keep Small-Business Accounts</a>  </p> <p><a href="https://rentapress.com/3-long-term-sales-strategies-for-small-business-accounts">3 Long-Term Sales Strategies for Small-Business Accounts</a> </p> <p>Stay in touch:</p> <p>Follow Rent A Press on <a href="https://twitter.com/rentapress">Twitter</a></p> <p>Connect with Robert Godwin on <a href="https://www.linkedin.com/in/robert-godwin/detail/recent-activity/posts/">LinkedIn</a></p>urn:store:1:blog:post:32https://rentapress.com/3-long-term-sales-strategies-for-small-business-accounts3 Long-Term Sales Strategies for Small-Business Accounts<p style="text-align: center;"><strong><span style="color: #ff0000; font-size: 11pt;"><em>We know the world, we know print, we know marketing.</em></span></strong></p> <p style="text-align: center;"><strong><span style="font-size: 11pt;">3 Long-Term Sales Strategies for Small-Business Accounts</span></strong></p> <p style="text-align: center;"><span style="font-size: 11pt;">In Part 1 last week, 3 Key Sales Strategies to Land and Keep Small-Business Accounts, we provided detailed checklists based on traditional sales techniques. The specific items involve finding prospects, approaching the businesses, and making the sale by focusing on what makes your client unique. This week’s three tips do not exclude your prospect but concentrate on your own character traits that contribute to retaining long-term clients.</span></p> <p style="text-align: center;"><span style="color: #ff0000;"><img src="/images/uploaded/Screen Shot 2020-06-19 at 10.14.29 AM.png" alt="" width="848" height="557" /></span></p> <h2 style="text-align: left;"><span style="color: #ff0000;">3 Long-Term Sales Strategies for Small-Business Accounts</span></h2> <p>In Part 1 last week, <a href="https://rentapress.com/3-key-sales-strategies-to-land-and-keep-small-business-accounts">3 Key Sales Strategies to Land and Keep Small-Business Accounts</a>, we provided detailed checklists based on traditional sales techniques. The specific items involve finding prospects, approaching the businesses, and making the sale by focusing on what makes your client unique.</p> <p>This week’s three tips do not exclude your prospect but concentrate on your own character traits that contribute to retaining long-term clients.</p> <h2><span style="color: #ff0000;">1 – TRANSPARENCY</span></h2> <p>In addition to being clear about the initial contractual terms, an <strong>honest and forthright</strong> approach to all aspects of dealing with clients is another way to build trust.</p> <p>Why is <strong>transparency</strong> important? When a client <strong>trusts</strong> the information, you provide and the services and products you offer, you <strong>benefit</strong> in three ways:</p> <ul> <li>        <strong>sales are easier</strong> to make in the near future and on a long-term basis.</li> <li>        misunderstandings can be minimized so the business <strong>relationship is maintained</strong>, or litigation avoided.</li> <li>        <strong>characteristics</strong> may be intangible but are no less noticeable in a positive way.</li> </ul> <p>Accept that you need to avoid working with some businesses or be prepared to break off the relationship. You need to <strong>fire bad clients</strong> – and note this is not the same as someone who is merely challenging to deal with or where there is a personality clash. One behavior that is a red flag is <strong>poor payment history</strong>. Another is <strong>constant complaining</strong> – if the client has issues with every order on <strong>quality, speed, cost, or delivery</strong>, it may be best to <strong>walk away</strong> before it spirals out of control.</p> <p><strong>Transparency</strong> is important here. It is entirely fair to sever the relationship and explain, without accusing, that the business is <strong>not working for either of you</strong>.</p> <p> </p> <h2><span style="color: #ff0000;">2 – ETHICS</span></h2> <p>The personal approach to making business connections traditionally involved <strong>social interactions over lunch, dinner, and/or drinks in a bar.</strong> You need to adapt these methods in today’s environment, but the <strong>need for discretion</strong> does not change.</p> <p>When you engage with a client, <strong>you learn a lot</strong> about them and their company. Keep in mind these details are part of <strong><em>your client’s</em> </strong>business. When talking with other clients, treat sensitive information as though it is your own. <strong>Know when to say something and when to say nothing.</strong></p> <p>Social distancing is (or should be) the norm in our pandemic world, but <strong><em>business-distancing</em></strong> should be the standard. In learning details about your client may be quite personal, but it remains a <strong>business relationship</strong>, not a personal one. If dinners and a few too many drinks lead to non-business interaction, you will be faced with <strong>an ethical line that you cannot uncross.</strong></p> <h2> </h2> <h2><span style="color: #ff0000;">3 – SINCERITY</span></h2> <p>Another intangible quality that may not be easy to define is sincerity. When a client recognizes that you <strong>care about your products</strong> or about their business, it <strong>adds to the trust</strong> you have worked hard to establish.</p> <p>Your own job <strong>success and satisfaction</strong> are closely tied to how you feel about what you do. If you do not believe in your products or services – it will show. Your prospective and long-term clients will immediately sense this. If you are not happy with your job, accept that it is time explore another career path. <strong>Do not waste your valuable time being miserable.</strong></p> <p>Finally, <strong>do not talk down the business.</strong> It may be a tradition among sales reps to share stories over a beverage or two about problem clients, failed business practices, ridiculous or hilarious situations. Create a new tradition and <strong>do not trash your clients</strong> or the industry you work in. At best, it is a breach of ethics; at worst, <strong>you never know who is nearby</strong>, listening to every word.</p> <p><strong>Careers and reputations are long.</strong> If maintained thoughtfully, they become the most valuable part of your resume.</p> <h2><span style="color: #ff0000;">ONE MORE THING</span></h2> <p>Did you miss Part One of these tips? Read or <strong>revisit last week’s post</strong>, <a href="https://rentapress.com/3-key-sales-strategies-to-land-and-keep-small-business-accounts">3 Key Sales Strategies to Land and Keep Small-Business Accounts</a></p> <p>Next week I will post<em> 2 Universal Sales Strategies for Every Sales Rep.</em> Need a reminder?</p> <ul> <li>        Follow Rent A Press on <a href="https://twitter.com/rentapress">Twitter</a></li> <li>        Connect with Robert Godwin on <a href="https://www.linkedin.com/in/robert-godwin/detail/recent-activity/posts/">LinkedIn</a></li> </ul>urn:store:1:blog:post:30https://rentapress.com/the-link-economy-and-being-the-go-to-personThe Link Economy and Being the 'Go-To' person<p style="text-align: center;"><strong><span style="color: #ff0000; font-size: 11pt;"><em>We know the world, we know print, we know marketing.</em></span></strong></p> <p>As a young kid watching television, the 'old movie' channel had "Miracle on 34th Street". I always remembered this scene, and carried the lesson it taught to every client meeting I have ever had. Be a resource, add value, know things. Join the Link Economy. The term 'link' means many things to many people. And linking to other people is what it is all about. Behind every link (URL) on the web there are people. Many are businesses that have something of value to offer. Link up with them. Seek value. Know value. Provide value.</p> <p style="text-align: center;"><span style="text-decoration: underline; color: #0000ff;"><video width="819" height="410" controls="controls"> <source src="/images/uploaded/The Link Economy_1.mp4" type="video/mp4" /></video></span></p>urn:store:1:blog:post:31https://rentapress.com/panel-discussion-on-the-current-state-of-the-print-industryPanel Discussion Podcast on the Current State of Business in the Print Industry<p style="text-align: center;"><strong><span style="color: #ff0000; font-size: 12pt;"><em>We know the world, we know print, we know marketing.</em> </span></strong></p> <p style="text-align: center;"><strong><span style="font-size: 12pt;">PrintMediaCentr</span></strong><br /><span style="font-size: 11pt;">Co-hosts Deborah Corn, Will Crabtree and Jamie McLennan welcome Larry Vaughn, Warren Werbitt and <strong>Robert Godwin</strong> for a panel discussion on the current state of the print industry, the impact of Corona on their businesses, extending credit to customers, online vs in-person industry events, and everyone participates in a 'Pick One' speed round regarding what printing equipment everyone needs moving forward.</span></p> <p style="text-align: center;"><img src="/images/uploaded/Printerverse logo.JPG" alt="" width="322" height="83" /></p> <p style="text-align: center;"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Printerverse podcast.JPG" alt="" width="805" height="307" /><a href="https://www.youtube.com/watch?time_continue=22&amp;v=TjdX_0bZ34s&amp;feature=emb_logo">https://www.youtube.com/watch?time_continue=22&amp;v=TjdX_0bZ34s&amp;feature=emb_logo</a></p> <p> </p>urn:store:1:blog:post:29https://rentapress.com/3-key-sales-strategies-to-land-and-keep-small-business-accounts3 Key Sales Strategies to Land and Keep Small-Business Accounts<p style="text-align: center;"><span style="color: #ff0000;"><em><strong><span style="font-size: 12pt;">We know the world, we know print, we know marketing.</span></strong></em></span></p> <p style="text-align: center;"><span style="color: #000000; font-size: 12pt;">Sales strategies haven’t changed much in the past 15 years, though they have evolved. Technology makes it easier to reach people and provide effective presentations for your products and services. The business world changes all the time. The current Covid-19 pandemic has changed all the rules and you could be scrambling to figure out what’s next. By adapting some traditional sales techniques, your business may well be able to survive and grow.<strong><img src="/images/uploaded/Trove Marketplace.jpg" alt="" width="788" height="376" /></strong></span></p> <p><span style="color: #ff0000; font-size: 12pt;"><strong>3 Key Sales Strategies to Land and Keep Small-Business Accounts</strong></span></p> <p><strong>Sales strategies</strong> haven’t changed much in the past 15 years, though they have evolved. <strong>Technology</strong> makes it easier to reach people and provide effective presentations for your products and services.</p> <p>The business world changes all the time. The current <strong>Covid-19 pandemic</strong> has changed all the rules and you could be scrambling to figure out what’s next. By adapting some traditional sales techniques, your business may well be able to <strong>survive and grow.</strong></p> <h2><span style="color: #ff0000;">Key Sales Strategies 1 – KNOW YOUR BUSINESS</span></h2> <h3><span style="color: #000000;">Be a resource</span></h3> <p>Knowing <em>your</em> business is an obvious place to start. But it’s so basic that it practically disappears as a <strong>salesperson’s tool</strong> for success. This sales strategy is two-pronged:</p> <p>What products and services does your business offer?</p> <ul> <li>        Know <strong>the details, the variations, the discount</strong> points.</li> <li>        You won’t be merely an order taker, but a matchmaker to meet your customer’s needs.</li> </ul> <p>What <strong>products and services</strong> does your business <em>not</em> offer?</p> <ul> <li>        This is the flip side of what you offer, and equally important.</li> <li>        Know what businesses provide what you can’t, even if that business is a competitor.</li> </ul> <p><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><span style="font-size: 10pt;"><sup><em>Combine deep knowledge of your products and services with a willingness to point to another source, and you become a trusted resource for your prospects and clients. see blog post <a href="https://rentapress.com/the-link-economy-and-being-the-go-to-person">LINK ECONOMY</a></em></sup></span></p> <h3><span style="color: #000000;">State your terms</span></h3> <p>When you’re ready to talk with the prospect or client about your <strong>terms for doing business</strong>, you have a chance to manage the <strong>client’s expectations</strong>. This is a traditional technique, and an important one, that applies to many of these strategies.</p> <ul> <li>        What are the <strong>delivery times</strong> and options?</li> <li>        <strong>How</strong> do you expect to be paid?</li> <li>       <strong> When</strong> do you expect to be paid?</li> </ul> <p><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><span style="font-size: 10pt;"><sup><em>Be both firm and fair. Building trust at this level helps find the balance between your needs and those of your client.</em></sup></span></p> <h3><span style="color: #000000;">Look ahead</span></h3> <p>Knowing the client’s business helps you know <strong><em>what</em></strong> they need. Understanding their budget plans for the upcoming month, season, year helps you look ahead to <strong><em>when</em></strong> they need your products and services.</p> <ul> <li>        What is the value of your products or services to the prospect or client?</li> <li>        Not only cost, but <strong>quality, time and reliability</strong>.</li> </ul> <p><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><span style="font-size: 10pt;"><sup><em>Knowing what they provide and their customers’ profiles tells you which of your products and services will be most important to them.</em></sup></span></p> <h2><span style="color: #ff0000;">Key Sales Strategies 2 – KNOW YOUR CLIENTS’ BUSINESS</span></h2> <h3><span style="color: #000000;">Do your homework</span></h3> <p>You don’t need to learn everything your client or prospect knows about <strong>their business</strong>. But it’s crucial to invest some <strong>research time</strong> to see a few basic elements.</p> <ul> <li>        What is the <strong>customer sector</strong> they serve?</li> <li>        Which businesses are their competition?</li> <li>        How do the key products or services they offer differ from those of their <strong>competitors</strong>?</li> </ul> <p><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><span style="font-size: 10pt;"><sup><em>Now you have a map of their business landscape. And it guides you to offer your client ways to improve and compete more effectively.</em></sup></span></p> <h3><span style="color: #000000;">Walk the walk</span></h3> <p>A crucial component in <strong>small-business sales</strong> is to know where to find your prospects.</p> <ul> <li>        Use an online map to plan, then spend time every day or every week to <strong>walk through</strong> industrial parks and retail streets.</li> <li>        <strong>What businesses</strong> do you see that could use your products or services?</li> <li>        Do they have regular hours? Are they open to the public or are they a by-appointment location?</li> <li>        Is their contact information on the <strong>door or window</strong>? If yes, make a note of it for <strong>follow-up visits</strong>.</li> <li>        Keep a log, spreadsheet or <strong>contact management database</strong> to track your data.</li> </ul> <p><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><span style="font-size: 10pt;"><sup><em>Office complexes that cater to multiple tenants and co-op workspaces may be filled with sales prospects. Find them by physically going into their territory.</em></sup></span></p> <h3><span style="color: #000000;">Be businesslike</span></h3> <p>Dialogue opportunities lead to the kind of discovery that indicates if there is a <strong>chance for business</strong>. Start off with questions like these:</p> <ul> <li>        How did they <strong>start</strong> the business?</li> <li>        Is it family owned? A <strong>new enterprise</strong>? A second career?</li> <li>        What are the goals for their business? <strong>Managed growth?</strong> Stay small and local? Positioning for an acquisition?</li> </ul> <p><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><span style="font-size: 10pt;"><sup><em>Conversation leads to conversions.</em></sup></span></p> <h3><span style="color: #000000;">Be curious</span></h3> <p>Business is business, right? But remember that it’s also <strong>personal</strong>. Start this dialogue by working these types of questions into your conversation:</p> <ul> <li>        What is your client’s or prospect’s <strong>name</strong>?</li> <li>        <strong>Where</strong> are they from originally? Did they grow up here?</li> <li>        How long have they been in this<strong> location</strong>? If they moved their company from somewhere else, what prompted the move?</li> <li>        Do you have <strong>experiences</strong> or colleagues in common?</li> </ul> <p><span style="font-size: 10pt;"><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><em><sup>For all the business knowledge a sales rep has to know, it comes down to being a people-person. Get to know them, not only by the role they fill in the business, but by name.</sup></em></span></p> <h2><span style="color: #ff0000;">Key Sales Strategies 3 – KNOW HOW TO STAY IN TOUCH</span></h2> <h3><span style="color: #000000;">Talk the talk</span></h3> <p>Continue with the <strong>personal approach</strong> by creating word-of-mouth referrals.</p> <ul> <li>        Support youth sports by <strong>sponsoring</strong> a team.</li> <li>       <strong> Advertise</strong> in newsletters for continuing learning programs or hobby clubs.</li> <li>        Attend neighborhood after-school programs if you have children – parents may become <strong>customers</strong>.</li> </ul> <p><span style="font-size: 10pt;"><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><sup><em>These casual-talk opportunities are a powerful and effective means of marketing your products and services.</em></sup></span></p> <h3><span style="color: #000000;">Network</span></h3> <p>Another way to network is participation in activities specifically for business people in your <strong>community</strong>. Join the organization and access their resources: <strong>workshops, trade shows, and meet-ups</strong> with business colleagues in <strong>your local territory</strong> can create and maintain business-to-business relationships.</p> <ul> <li>        Business Network International (BNI)</li> <li>        Chamber of Commerce (including, if active, Minority Chamber of Commerce)</li> <li>        Industry and Trade Associations</li> <li>        National Federation of Independent Businesses</li> <li>        Rotary Club</li> <li>        SCORE (Service Corps of Retired Executives)</li> <li>        Small Business Association Community Groups (including one for veterans)</li> <li>        Toastmasters International</li> <li>        Women’s Business Development Center</li> </ul> <p><span style="font-size: 10pt;"><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><em><sup>Time-consuming or boring, you say? Think again. Try some of these and go to several meetings. Please take your business cards and a brochure to showcase what your business offers.</sup></em></span></p> <h3>Stay in touch</h3> <p>Once you make contact, it’s crucial to <strong>stay in touch</strong>. Be sure to be a welcome contributor, not someone who talks endlessly about their own business.</p> <ul> <li>        Visiting the client in person is <strong>powerful</strong>.</li> <li>        Find a balance in the <strong>different dynamic</strong> between dropping in and interrupting their work versus calling for an appointment.</li> <li>        Block time in your schedule for exploring territory and <strong>visiting prospective clients</strong> – it could be 1 or 2 hours a day, or it could be a half day, twice a week. Stick to your schedule.</li> <li>        Keep in mind the changing rules of reduced hours, social distancing, face masks, and <strong>elbow bumps instead of handshakes</strong>.</li> </ul> <p><span style="font-size: 10pt;"><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><em><sup>After the first impression, following up is the most important thing you can do. Your prospective client’s time is as valuable as your own.</sup></em>   </span>                           </p> <h3>Be <em>their</em> customer</h3> <ul> <li>        When you are able, use their services and <strong>buy their products</strong>. It’s a smart move that supports your community.</li> <li>        Be their customer or client and you can be even a greater asset to their business from that experience.</li> </ul> <p><img src="/images/uploaded/Red_arrow_handrawn.jpg" alt="" width="72" height="30" /><span style="font-size: 10pt;"><sup><em>Do we really have to explain this? Think of the old saying, "What goes around, comes around." Regard others as you would have them regard you.</em></sup></span></p> <h2>ONE MORE THING</h2> <p>Next week I’ll post <a href="https://rentapress.com/3-long-term-sales-strategies-for-small-business-accounts">3 Long-Term Sales Strategies for Small-Business Accounts</a>. Need a reminder?</p> <ul> <li>        Follow Rent A Press on <a href="https://twitter.com/rentapress">Twitter</a></li> <li>        Connect with Robert Godwin on <a href="https://www.linkedin.com/in/robert-godwin/detail/recent-activity/posts/">LinkedIn</a></li> </ul>urn:store:1:blog:post:28https://rentapress.com/rent-a-press-on-line-design-and-proofingRent A Press On-line Design and PRUFlink 3D Proofing<p style="text-align: center;"><span style="font-size: 11pt;"><strong><em><span style="color: #ff0000;">We know the world, we know print, we know marketing.</span></em></strong></span></p> <p style="text-align: center;">Demo video of the Rent A Press design and correction tool. You can design a product online and test it to make sure it's exactly how you want it. PRUFlink<sup>sm</sup> allows you to view your product in 3D and email it to anyone who needs to review the content.</p> <p style="text-align: center;"><video width="526" height="263" controls="controls"> <source src="/images/uploaded/RAP_On-Line Design Tool.mp4" type="video/mp4" /></video><video width="530" height="265" controls="controls"> <source src="/images/uploaded/RAP_PRUFlink_FINAL.mp4" type="video/mp4" /></video></p> <p style="text-align: center;"><strong><span style="color: #ff0000;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">RAP</span></span></span><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> Design Tool Demo                            </span></span><span style="color: #ff0000;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">PRUFlink </span></span><sup><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">sm</span></span></sup></span><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> Características</span></span></strong></p>urn:store:1:blog:post:27https://rentapress.com/60-products-in-60-seconds60 Products in 60 Seconds<p style="text-align: center;"><span style="font-size: 12pt;"><span style="font-size: 11pt;">Fun video showing the great variety of printed products Rent A Press offers.</span><br /><span style="font-size: 11pt;">If you have a minute, have some fun! Yes, it will be nearly impossible to identify all the wholesale trade print products Rent A Press offers in this very fast paced video. The idea is that RAP (that is what the team calls Rent A Press) has a lot of the most commonly used, and proven effective printed marketing products. </span><br /><span style="font-size: 11pt;">If you find it challenging to see all the products in this 60 second video, simply log onto the RAP (again, that is Rent A Press) and explore the super low-priced products. There will be other videos on features and deals that will be available on the RAP site. </span><br /><span style="font-size: 11pt;">Thank you for viewing the RAP blog and enjoy the video.</span><br /><em><span style="font-size: 11pt; color: #ff0000;">We know the world, we know print, we know marketing.</span></em></span></p> <p style="text-align: center;"><span style="font-size: 12pt;"><strong>60 Rent A Press Products in 60 Seconds</strong></span></p> <p style="text-align: center;"> </p> <p style="text-align: center;"><video width="300" height="150" controls="controls"> <source src="/images/uploaded/Sixty Products in Sixty Seconds_new.mp4" type="video/mp4" /> </video></p> <p> </p>urn:store:1:blog:post:26https://rentapress.com/concierge-serviceConcierge Service<p><span style="color: #ff0000;"><strong><span style="font-size: 11pt;">Concierge Service gives Free Prime shipping for a Year</span></strong></span><br /><span style="font-size: 11pt;">No matter the size of the order, no matter how many orders, it ships for free.</span><br /><span style="font-size: 11pt;">This premium service level is specifically designed to help print resellers and print brokers with standard print marketing materials. The prices are set to allow for ample margins in your most competitive markets. The wholesale low pricing is right and the high quality is perfect to satisfy your toughest client. Rent A Press sends email discounts opportunities every week. All new products are disclosed to Concierge mebers first providing an advantage selling to your market. Added features likespecial template designa re soon to be released. Concierge level is th eplace to be.</span></p> <p><span style="font-size: 11pt;">The <span style="color: #ff0000;"><strong>RAP Concierge Service</strong></span> model is designed to offer a single price for products. The benefit is that the price published includes using our free Prime shipping service. Cost estimation for resellers is now simplified as a third step for calculating shipping is not necessary. A single, <strong>one-time</strong> fee covers Prime shipping for an entire 12 months; no matter how many times you order, no matter the size of the order. </span></p> <p> </p> <p style="text-align: center;"><video width="300" height="150" controls="controls"> <source src="/images/uploaded/Concierge_FINAL.mp4" type="video/mp4" /> </video></p> <p style="text-align: center;"><em><span style="font-size: 11pt; color: #ff0000;"> We know the world, we know print, we know marketing.</span></em></p> <p style="text-align: center;"><a href="https://rentapress.com/faq">Please see FAQ for further details</a></p>urn:store:1:blog:post:24https://rentapress.com/do-you-run-a-print-shop-or-a-businessAre You a Print Shop, or a Business?<p style="text-align: center;"><span style="font-size: 11pt; color: #ff0000;"><em>We know the world, we know print, we know marketing.</em></span></p> <p style="text-align: center;"><img src="/images/uploaded/Cannibal Hero Image.jpg" alt="Cannibal Hero" width="511" height="274" /></p> <p style="text-align: center;"><em><span style="font-size: 11pt; color: #ff0000;">“If you don’t cannibalize yourself, someone else will.” Steve Jobs</span></em></p> <p><span style="font-size: 11pt;">There has been a lot of discussion about a printer adding services that stretch beyond printing. Should I add design services? Should we offer data management? Will my client feel I am eating into the work they offer? </span><span style="font-size: 11pt;">All good questions, but the answers I have heard from many print shop owners is one of fear. Fear of being considered a competitor; fear of hiring staff and not having enough work; fear of creative responsibility. You get the point, a lot of fear. </span><span style="font-size: 11pt;">Printers need to take care of their customers by offering services that address marketing and informational needs. Cannibalizing is at its core a means of survival, and in business, success. It should not matter if you call yourself a printer, it should only matter that you take care of the customer. If you do not, someone else will.</span><br /><span style="font-size: 11pt;">Bon appétit!</span></p> <p dir="ltr" style="text-align: left;">At some stage in growing a business—or perhaps more relevant, staying in business—an owner has to consider expanding services to more comprehensively take care of a customer’s needs. With print being so near the tail end of the marketing process, it is difficult to control if a job comes to you. By the time it gets to the press room, many other influencers and decision makers have thought about, decided upon, created and finally sent the project to the printer. The only stage left is the last mile shipping, and there is little margin there to increase revenue.</p> <p>Print providers can see possibilities in adding:</p> <ul> <li>creative services (original content in the form of ideation)</li> <li>production design (working with existing content and building variations for multiple channels)</li> <li>data management for demographic targeting (drives direct mail and digital ads)</li> </ul> <p>So, who’s cannibalizing who in these scenarios? You may lose a client, but you can gain a whole new market to serve.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Creativity Graphic.jpg" alt="" width="418" height="294" /></p> <p><strong>Creative Services</strong> — Your primary client base is comprised of creative agencies, perhaps as much as 60 percent or more. An agency conducts market analysis, brand evaluation, focus groups to validate messaging and manage the brand through packaging and ad buys, both digital and print. Will they consider you a competitor? Can you afford the talent they employ to do those specialized services? If yes, then you are likely not planning on being a printer. Analytical services and programmatic execution are high margin, and you would be competing with the best. If you are US based, you are competing with the home base of advertising acumen. Wise choice? Yes, but only if you want to be an agency and not a printer. And know this, no agency wants to be a printer.</p> <p style="text-align: center;"><img src="/images/uploaded/Designer.jpg" alt="Designer" width="404" height="260" /></p> <p><strong>Production Design —</strong> Your primary client base is small to medium sized businesses. They employ an agency that created a brand for them. But the companies are looking for ways to squeeze as much brand-compliant work out of a tight budget; they cannot afford to pay the creative agency prices and ad placement markup. Production design services meet that need perfectly because a printer has guidelines as to what the finished products need to look like in regard to brand color palette, font rules, placement specific usages, per the corporate style guide. Do you have a staff member skilled in Adobe Creative Suite to execute the production files to print or web standards? Since these services drive print and are high margin, you are addressing a customer’s needs. They don’t care if you are a printer. They care very much that you are a service provider, and will pay to take advantage of what you can offer.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Branded Biz Cards.jpg" alt="" width="480" height="349" /></p> <p><strong>Brand Management —</strong> If your customer has marketing collateral that needs to be brand compliant, provide a website where properly designed materials can be ordered. These private e-commerce sites are the best control a company can have over the consistency of their public image. To be current, you manage the brand, control costs and maintain materials. These types of services are sticky and cannot easily be displaced, assuming you do a good job. Quality and cost control are the benchmarks of a stable vendor-partner relationship.</p> <p style="text-align: center;"><img src="/images/uploaded/Data Management.jpg" alt="" width="480" height="297" /></p> <p><strong>Data Management </strong>— Your primary client base relies on both print (direct mail) and digital ad services. Maintaining a mailing list from a CRM or tradeshow to make it hygienic or managing a digital ad release schedule with the required artwork are higher margin adjunct services. For direct mail, the service drives print. For digital ads, the service contributes to the skilled labor pool in the data services department. Again, it is a value expressly aimed at your customers.</p> <p style="text-align: center;"><img src="/images/uploaded/E_Business.jpg" alt="" width="480" height="315" /></p> <p><strong>Going Global —</strong> If your client base includes customers with e-commerce sites or is a multi-national corporation, is there an opportunity to offer international services? Many print franchises have affiliates throughout the world, and you can tap into their networks to access a variety of creative and print services. Can you provide marketing services in multiple languages? Several global networks exist that can be joined to expand your service area beyond your physical location. All these are opportunities for business growth with higher margin service sets. Rentapress.com is designed to be a global resource for ordering print. Products are manufactured in country rather being shipped internationally, subject to customs delays and tariff charges.</p>urn:store:1:blog:post:25https://rentapress.com/where-do-printers-add-valueWhere Do Printers Add Value?<p style="text-align: center;"><span style="color: #ff0000;"><em><span style="font-size: 11pt;">We know the world, we know print, we know marketing.</span></em></span></p> <p style="text-align: center;"><span style="color: #000000; font-size: 12pt;"><strong>The Buggy Whip Syndrome</strong><em><br />If only buggy whip manufacturers had realized they were in the personal transportation business, perhaps they would have pivoted to invent the gas pedal. Instead, they ran out of horses to whip. Similarly, printers, ran out of customers who needed a printed page when a website or e-blast would have sufficed. Printed pages have not gone away. Neither have horses, but there are a lot fewer being used as they were in the past.</em></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Business Innovation.jpg" alt="" width="508" height="273" /></p> <h2>Print is not ordered, it is sold</h2> <p>And why should anyone buy from you? Because you add value… right? But do you? Candidly speaking, most printers stick to what they know, which is putting ink on paper. Differentiating your business from your competition becomes impossible without added services. Does your customer use other providers? What services are they buying? The likely list includes:</p> <ul> <li>Creative and graphic design</li> <li>Marketing programs</li> <li>Digital ad development</li> <li>Branded websites</li> <li>Data management</li> </ul> <p>Each of these extend the value you can add.</p> <p>Any of them deepen customer relationships.</p> <p>All of them are high margin.</p> <p>And if managed properly, very profitable.</p> <h2><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Information.jpg" alt="" width="497" height="383" /></h2> <h2>Form follows function and information rules the roost</h2> <p>The purpose of a printed page is to carry information. If an email, tweet, website or digital ad does it better, faster and/or cheaper than print, then offer that. Manage the information provided, then channel it to the best form to deliver it. That is what printers did when paper was the best choice and it is what you should continue to do. Offering all the other options available is a value to the customer and just plain good business.</p> <h2>The future is defined by the present, not the past</h2> <p>Certainly, print has enjoyed a robust and prominent past, but those days are gone. Business must adapt to survive. There is no valid reasoning in hoping that what was is what is going to be. Innovative solutions, services, products—these are what will move a business forward.</p> <p>Innovation does not guarantee success. Yet it fuels differentiation. Although there is no net under the high wire, the nature of focused change and implementation offers you the opportunity to become an innovator in your market.</p> <p>Businesses that incorporate new services are perceived as forward thinking. Small and medium-size print providers need to implement this vision to help them better connect with the customer. The types of services mentioned in this article create partnerships that are nearly impossible to disrupt. When you move beyond commodity services, you control the gas pedal and drive the success of all involved.</p> <p style="text-align: center;"><img src="/images/uploaded/Client Base.jpg" alt="" width="480" height="258" /></p> <h2>Diversify Your Client Base</h2> <p>The risks of a client base that is too narrow, driven by too few of your clients, are issues of concern. We have all worked someplace where 2 or 3 clients rule the roost. All production scheduling, capital equipment selection and staffing center around their needs. In my experience, it was the movie studios. If a movie flopped, it was as if they had caught a cold and we got pneumonia. It is great to have major clients, but the risk of losing them after gearing your operation to their needs can put a business in a world of hurt.</p> <p>Because nothing stays the same, a balanced client base is best. Things can change without warning. A key salesperson will leave and take a client with them. A company goes out of business or moves to another region.</p> <h2>Risk of narrow client base in a single market</h2> <p>Unless you have significant trade relationships, over-specializing can be dangerous. This results in a client base that provides too narrow a range of work. If something disrupts that work such as an innovation in software, then there are no other revenue streams to bolster the gross income.</p> <h2>Production geared to too few clients</h2> <p>In an honest effort to better serve clients who make up a high percentage of your revenue, decisions on capital equipment purchases are often influenced by one client’s specific needs. Choosing equipment that is efficient for a specific type of work may boost profits for a given client but can be ill-suited to deliver efficiencies to other clients’ work. </p> <h2>Dependency on small segment of active client base</h2> <p>With a large client base, a business is still exposed to risk when attention is focused on the biggest spenders. Smaller clients find It difficult to get the attention they need and sending their business to you can make them feel less important. This cycle also impacts the sales force. It then becomes harder to bring in new clients because there are not enough additional resources to properly serve them. Providing a range of services and using diverse sales channels are the best ways to broaden your client base.</p> <p>Make sure you have a broad base of clients, large and small. Seasonal clients that create spikes of work need to be balanced by other revenue streams. E-commerce that uses a web-to-print solution is one way to balance the seasonal valleys between spikes. Designing workflows that are flexible enough to accommodate different kinds of products broadens your appeal to more markets. Finally, augmenting your in-house sales staff with broker relationships can help achieve this balance.</p> <p>These strategies help ensure you will not suffer too much when a major client flies the coop.</p>urn:store:1:blog:post:23https://rentapress.com/rentapress-overview-whiteboardRent A Press Overview Whiteboard<p style="text-align: center;"><span style="font-size: 11pt;"><em><span style="color: #ff0000;">We know the world, we know print, we know marketing.</span></em></span></p> <p style="text-align: center;"><video width="616" height="308" controls="controls"> <source src="/images/uploaded/RAP_Whiteboard_01.mp4" type="video/mp4" /></video></p> <p><span style="font-size: 10pt;">This short video explains the basic services and <strong>trade print products Rent A Press (RAP)</strong> offers. At only one minute, it quickly makes the point of why RAP is the <strong>best choice for print</strong>. The <strong>video</strong> can be used to explain to your colleagues or <strong>executive management</strong> what <strong>RAP</strong> is all about. Perfect for your<strong> team</strong> meeting to explain why<strong> RAP</strong> is a good source for core <strong>printed media</strong> at the <strong>best prices</strong> expecially for <strong>Print Buyers</strong> and <strong>Resellers</strong>. Small <strong>print shops</strong> can expand their product portfolio with many of the <strong>wholesale printed media</strong> products RAP provides at the <strong>lowest prices</strong> on the internet. Our moto is: <em><strong>"Prices so low you'll think you own the press."</strong></em></span></p>urn:store:1:blog:post:22https://rentapress.com/print-products-for-fashion-marketing-branding-videoPrint Products for Fashion Marketing & Branding (Video)<p><iframe src="https://www.youtube.com/embed/CFpq2YdwTLo" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><strong>Print Products for Fashion Marketing &amp; Branding</strong></p> <p>Rent A Press focuses on providing the most competitive market prices for the highest quality print products with dependable delivery.</p> <p>Good things happen when you join Rent A Press:</p> <ul> <li>Exclusive Offers!</li> <li>Wholesale Pricing!</li> <li>Free Prime Shipping!</li> </ul> <p> </p> <p>To shop custom stickers, visit <a href="https://rentapress.com/?utm_source=media_contacts&amp;utm_medium=press_release&amp;utm_campaign=stickers">rentapress.com</a>.</p>urn:store:1:blog:post:21https://rentapress.com/press-release-rent-a-press-adds-stickers-to-print-productsRent A Press Adds Stickers to Print Products<h2 style="text-align: center;">Make your brand stick with custom stickers for every budget and need</h2> <p><strong>LAS VEGAS, NV (Nov. 12, 2019)</strong> — Leading wholesale trade print provider Rent A Press is proud to announce the expansion of their line of print marketing products with <a href="https://rentapress.com/stickers">custom printed stickers</a>. These new print products offer a new way to brand and self-promote companies of all sizes.</p> <p>“Stickers are an extremely popular and trendy tool for branding and marketing”, says Viktoria Vasileva, marketing manager at RentAPress. “Our line of full color, custom stickers make fantastic promotional gifts, product/shipping labeling, and can easily be combined with other print products like <a href="https://rentapress.com/brochures">brochures</a>, <a href="https://rentapress.com/presentation-folders/wholesale-9x12-presentation-folders">presentation folders</a>, <a href="https://rentapress.com/rack-cards/wholesale-4x9-rackcards">rack cards</a>, <a href="https://rentapress.com/calendars-2/wholesale-85x11-calendars">calendars</a>, <a href="https://rentapress.com/booklets">booklets</a> and <a href="https://rentapress.com/flyers">flyers</a>.”</p> <p>“The striking originality of stickers mean they naturally attract attention and entice engagement, making custom wholesale stickers not just a fun alternative to other more common marketing materials, but also represent a way to market that psychologically minimizes automatic defenses of a prospective customer/consumer”, Viktoria added, “Stickers are fun and that fun factor opens new ways of advertising that include increased odds of not just keeping the marketing materials but staying top of mind. Stickers ultimately mean our brand and products have to be in front of someone fewer times for shorter amount of time before being committed to memory”.</p> <p>Custom stickers are a new, affordable and completely customizable wholesale product and come in a myriad of attractive shapes and sizes. Each sticker is kiss-cut and are made from long lasting, fade-resistant yet writable materials with uncoated, semi-gloss, matte or vinyl finishes. Each custom trade sticker is easy to peel and place.</p> <p>RentAPress’ new sticker product are printed on variety of stock using a permanent adhesive that can be applied to smooth surfaces like metal, glass, plastic and wood. Perfect for indoor and outdoor use.</p> <p>To shop custom stickers, visit <a href="https://rentapress.com/?utm_source=media_contacts&amp;utm_medium=press_release&amp;utm_campaign=stickers">rentapress.com</a>.</p>urn:store:1:blog:post:19https://rentapress.com/10-best-marketingprint-materials-for-gaming-industry10 Best Marketing/Print Materials for Gaming Industry<p>One of the largest game exhibitions in the US is Global Gaming Expo (G2E). Aside from the usual tradeshow booth where you exhibit the latest gaming technology and innovation, it also features some of the best educational seminars from industry experts as well as symposiums and networking events. If you plan to exhibit at the gaming event, you should invest on marketing print materials in order to stand out.</p> <p><img src="/images/uploaded/RAP_0116_ProductImages_Gaming_SM_1080x1080.jpg" alt="RAP Gaming &lt;p&gt;Wholesale Trade Gaming " width="420" /></p> <p>After examining marketing trends and business opportunities in the Gaming industry, here is a list of several best print marketing materials:</p> <h2>Business Cards</h2> <p><a href="https://rentapress.com/business-cards">Business cards</a> are a staple for just about any need, especially so when preparing for tradeshows. A well designed business card not only compliments the rest of your marketing materials you have on hand at your booth but should be attractive enough so visitors are easily drawn to them. Pocket ready cards are one of those advertising opportunities that prospective customers are most likely to keep, so their aesthetic and message are important.</p> <p>Make sure to update your cards often, especially if you are going to use them for a trade show. Adding tradeshow information and graphics not only add a personalized feel, they also make it easier to keep track of where your leads are coming from and offer you a great way to tailor for a very specific audience. Be sure to keep and organize the cards you get and look at those you think are exceptionally well made or best convey a message specific to the event. You never know when you will get the chance to use messaging or design themes you find interesting. Remember, good artists borrow, but great artists steal.</p> <h2>Sell Sheets</h2> <p><a href="https://rentapress.com/sell-sheets">Sell sheets</a> are perfect for itemizing and listing the benefits of your products and services. They also offer a way to go over the best talking points of your products or services, giving prospective customers an easy to reference bullet pointed list of the strengths and selling points. With sell sheets you give customers a way to see a lot of valuable information on a small, easily referable sheet. Sell sheets are great for highlighting technical data, stats, marketing points, contact information, quotes, mission statements and more.</p> <h2>Rack Cards</h2> <p>Perfect for areas with lots of foot traffic. <a href="https://rentapress.com/rack-cards/wholesale-4x9-rackcards">Rack cards</a> are one of the best ways to maximize your marketing dollars by placing your company’s high quality premium rack cards in locations with great visibility. Whether your presence is big or small rack cards are great fanned out on tables at your booth or handed out to goersby at a conference or trade show rack cards are a sure-fire way to promote and be remembered.</p> <h2>Giveaways</h2> <p>People love swag! Free giveaways are an excellent enticement to get people to stop at your booth. Make sure your promotional items are on-trend and of value so participants will want to share their contact information to get your giveaway. <a href="https://rentapress.com/custom-printed-cookies">Cookie printing</a> is ideal for promotional events like Gaming. Everyone loves cookies!</p> <h2>Flyers &amp; Posters</h2> <p>When continuous exposure is what you are looking for, then poster &amp; flyer marketing is the solution you need! Having well placed <a href="https://rentapress.com/posters">posters</a> allows your customers to repeatedly come in contact with your brand. Full-sized <a href="https://rentapress.com/flyers">flyers</a> are great for windows, doors and taped up all around your booth.</p> <h2>Brochures</h2> <p>Earn potential customers with one of the most quintessential products found at any trade show, <a href="https://rentapress.com/brochures">brochures</a>! Perfect for leading trade show guests through a tour of your company's products and services, brochures you share with prospects at a tradeshow are designed to showcase your company's best assets and present your offerings in the best possible light. All trade show literature should be designed to supplement the expertise of your booth staff, helping them to educate, answer questions and persuade. Your literature is a reflection of your company, so don’t skimp on the quality.</p> <h2>Booklets</h2> <p>Itemize your company's best traits with customized, full-color booklets. <a href="https://rentapress.com/booklets">Booklets</a> are an important part of trade show printing and should always be on your checklist! ⁠ Booklets should be the centerpiece of your trade show booth. Add impact and value to client takeaways by leaving prospects with an attractive booklet that shows off your business.</p> <h2>Presentation Folders</h2> <p><a href="https://rentapress.com/presentation-folders/wholesale-9x12-presentation-folders">Presentation folders</a> are very handy at symposiums and tradeshows! Quiet often attendees will leave with a stack of literature from other vendors, but your branded presentation folder will be the organizing force holding everything together. It's a great idea to send all tradeshow prospects an information packet that advertises your products and services. Presentation folders make that process easy and straight forward.</p> <h2>Stickers</h2> <p><a href="https://rentapress.com/stickers">Stickers</a> can help to get your brand, "stuck", in the minds of busy customers and as a great, modern marketing tool for your business, they can’t be beat! Custom labels will help your gaming business stand out among your competitors.</p> <h2>Signs</h2> <p>Draw people into your booth with large, custom and branded free standing signs. <a href="https://rentapress.com/wholesale-plastic-and-metal-signs">Colorful signs</a>, displays and professionally printed marketing materials leave a remarkable impression with attendees and every remark will be about you and your brand. Signage can help generate more traffic and attract new buyers! ⁠</p> <p><strong>Remember:</strong></p> <p>Establishing a presence, whether big or small, for your company at a trade show gives you a powerful platform for meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand.⁠ Use Print Materials to Promote, Engage &amp; Follow-Up with customers!⁠</p>urn:store:1:blog:post:10https://rentapress.com/rent-a-press-press-release-offers-trade-show-printing-and-unlimited-free-shipping-for-ces-2019RentAPress.com Offers Trade Show Printing and Unlimited Free Shipping for CES 2019<p style="text-align: center;"><strong>Rent A Press printing in Las Vegas for exhibitors and event managers</strong></p> <p> </p> <p><strong>LAS VEGAS, NV (Dec. 6, 2018)</strong> — The Consumer Electronic Show is returning to Las Vegas again in 2019, turning Las Vegas into a tech hub for tens of thousands. Rent A Press, an online wholesale trade printer will be offering complimentary Membership through the end of the year which includes Unlimited Free Shipping and Unbeatable Pricing on the most popular products &amp; quantities and package pickup service for CES.</p> <p>Exhibitors can design and order trade materials at <a href="https://rentapress.com/">RentAPress.com</a> and if done by 5 pm Pacific Standard Time, exhibitors can pick up their orders the very next business day, bright and early at 8 am. <a href="https://rentapress.com/">RentAPress</a> offers a wide array of popular conference and convention related products such as premium business cards, double sided postcards, affordable rack cards, custom folded brochures, full color flyer for handouts and large sized posters.</p> <p>Conveniently located less than 20 minutes away from Las Vegas Convention Center, <a href="https://rentapress.com/contactus">package pickup is available</a> at 4133 W Patrick Ln., Las Vegas, Nevada 89118 for online orders. All convention print products are produced in Las Vegas for quick turnaround to accommodate CES exhibitors and vendors during the biggest tech trade show of the year.</p> <p>Thousands of vendors, contractors and service providers make CES the world’s most popular consumer technology show.  The tech world watches every year as top brands showcase the latest in innovation and technology. Rent A Press’ convenient printing services with super-fast, expedited printing means you can dazzle thousands of visitors with gorgeous rack cards, brochures, flyers and business cards while you blow them away with your big reveal or debut.</p> <p> </p> <p>To shop for your CES print products, visit <a href="https://rentapress.com/">rentapress.com</a>.</p>urn:store:1:blog:post:8https://rentapress.com/rent-a-press-offers-cookie-printingRent A Press Offers Cookie Printing<p style="text-align: center;"><strong>Edible images on cookies ideal for holiday gifts and events</strong></p> <p> </p> <p><strong>LAS VEGAS, NV (Nov. 20, 2017)</strong> — New to the Rent A Press menu is cookie printing. The online trade printer will be serving an assortment of custom printed, ready-to-eat cookies as part of its product line of print marketing materials. Adding the sweet treat to its menu will expand print reseller offerings of corporate gifts, party favors and promotional giveaways just in time for the holiday season.</p> <p>“Typical party planning during the holidays includes traditional print products, such as event invitations and flyer or poster signage. But another important element is the catering,” said Selineh Pitross, product manager, <a href="https://rentapress.com/" target="_blank">Rent A Press</a>. “Personalized desserts will make any festive party or gathering one of the most memorable events of the year.”</p> <p>Home baked style cookies can be branded with edible images, photos, logos and short messages in full color. Each gourmet vanilla-flavored sugar cookie is hand-decorated with royal icing. Cookies are individually wrapped and delivered fresh from the bakery in quantities of 24, 48, 72, 96 or 120.</p> <p><a href="https://rentapress.com/custom-printed-cookies" target="_blank">Custom printed cookies</a> are available in 15 assorted shapes and sizes. Ranging from 3 inches to 6 inches, round, square, heart and star shapes can be ordered in 3-inch, 3.5-inch or 4-inch sizes. Rectangle-shaped portrait cookies are available in 3-by-4, 3-by-5 or 4-by-6-inch sizes.</p> <p>The personalized pastries cater to food menus at personal and professional functions, such as family gatherings and celebrations, holiday parties and for corporate gifting. Cookie printing is also ideal for promotional events like conferences, meetings and trade shows, and as party favors at weddings, anniversaries, graduations, birthdays, baptisms and retirement parties, etc.</p> <p>To buy edible images on custom printed cookies, visit <a href="https://rentapress.com/" target="_blank">rentapress.com</a>.</p> <p style="text-align: center;">###</p> <p><strong>About Rent A Press </strong><br />Rent A Press is an online trade printer that provides business communication print products and marketing collateral for print resellers. Rent A Press is a member of the global <a href="http://www.inkrouter.com/" target="_blank">InkRouter</a> Network. For more information, visit rentapress.com</p>urn:store:1:blog:post:7https://rentapress.com/rent-a-press-enters-market-as-newest-trade-printer-at-print-17Rent A Press Enters Market as Newest Trade Printer at Print 17<p><strong>LAS VEGAS, NV (SEPTEMBER 28, 2017)</strong> — Rent A Press entered the market as the newest wholesale printer for resellers at Print 17, held Sept. 10-14 at McCormick Place in Chicago. The premier event for the graphic communications industry attracted approximately 20,000 print professionals this year.</p> <p>“Attendees were happy to see a new and non-traditional trade print site introduced to the market,” said Selineh Pitross, product manager, <a href="https://rentapress.com/" target="_blank">Rent A Press</a>. “What sets Rent A Press apart is its everyday low prices and award-winning software integrations that offer a user buyer experience like no other online trade printer.”</p> <p>Geared toward marketers, Rent A Press is structured around ultra-low product pricing and high profitability by providing print resellers with an extensive inventory of products and printing processes through a global network of print providers. During the show, attendees received premium sample packs with high-quality print marketing materials including pocket folders containing <a href="https://rentapress.com/business-cards">business cards</a>, <a href="https://rentapress.com/postcards">postcards</a>, <a href="https://rentapress.com/greeting-cards/wholesale-425x55-greeting-cards">greeting cards</a>, <a href="https://rentapress.com/rack-cards/wholesale-4x9-rackcards">rack cards</a>, <a href="https://rentapress.com/calendars-2/wholesale-85x11-calendars">calendars</a>, <a href="https://rentapress.com/brochures">brochures</a> and other popular products.</p> <p>As a member of <a href="http://www.inkrouter.com/" target="_blank">InkRouter</a> network, Rent A Press opens access to a print procurement solution through a bi-directional API technology. Additionally, will call locations throughout the U.S. help the printer fulfill orders more quickly and provide an option for local pickup, which significantly lowers or eliminates shipping costs.</p> <p>A 2015 Must See ‘Ems Award Winner, <a href="https://davinci.opensoftdev.com/demo/" target="_blank">DaVinci Designer</a> is an integrated online designer and 3D proofer. The digital visualization tool provides a soft proof of print and packaging designs with real-time editing capabilities. It instantly renders a 3D design and allows users to rotate and view products in 360 degrees. The software provides a more realistic and accurate preview of lighting variances and physical characteristics of the final printed product.</p> <p> </p> <p>To sign up or for more information, visit Booth #837 or email info@rentapress.com.</p> <p style="text-align: center;">###</p> <p><strong>About Rent A Press</strong></p> <p>Rent A Press is an online trade printer that provides business communication print products and marketing collateral for print resellers. Rent A Press is a member of the global InkRouter Network. For more information, visit rentapress.com</p>urn:store:1:blog:post:6https://rentapress.com/rent-a-press-to-present-low-cost-trade-printing-at-print-17Rent A Press to Present Low-Cost Trade Printing at Print 17<h2 style="text-align: center;">Low operating costs provide high profit margins to print resellers</h2> <p><strong>LAS VEGAS, NV (Aug. 30, 2017)</strong> — The wholesale printer to the trade only, <a href="https://rentapress.com/" target="_blank">Rent A Press</a> will be bringing its low-cost trade printing solutions to Print 17. The premier event for the graphic communications industry is set for Sept. 10-14 at McCormick Place in Chicago.</p> <p>“Print resellers greatly benefit from our strategic approach to cost management,” said Selineh Pitross, product manager, Rent A Press. “We aim to equip print shops of all sizes with the largest selection at the lowest prices for the highest profit margins.”</p> <p>Structured for print resellers’ maximum profitability, Rent A Press provides transparent pricing on an extensive portfolio of high-quality communication print products and marketing collateral. Print resellers can increase revenue on popular products including <a href="https://rentapress.com/business-cards">business cards</a>, <a href="https://rentapress.com/brochures">brochures</a>, postcard <a href="https://rentapress.com/jumbo-mailers/wholesale-6x11-jumbo-mailers">mailers</a> and <a href="https://rentapress.com/presentation-folders/wholesale-9x12-presentation-folders">business presentation folders</a>.</p> <p>Various will call locations throughout the U.S. along with membership in a global network of print providers significantly reduce shipping costs, thus allowing the online printer to offer some of the lowest prices on the market. Taking advantage of geo-specific print fulfillment and providing the option for end-user customers to pick up orders locally help lower and even eliminate shipping fees altogether.</p> <p>As a member of <a href="http://www.inkrouter.com/" target="_blank">InkRouter,</a> a print procurement automation solution, Rent A Press grants access to a global network of print providers through a bi-directional API technology that fulfills print orders anywhere in the world. Redundancy in print production facilitates shorter shipping times and better service to end-user customer.</p> <p>To sign up or for more information, visit Booth #837 or email info@rentapress.com.</p> <p style="text-align: center;">###</p> <p><strong>About Rent A Press</strong> <br />Rent A Press is an online trade printer that provides business communication print products and marketing collateral for print resellers. Rent A Press is a member of the global InkRouter Network. For more information, visit rentapress.com</p>urn:store:1:blog:post:5https://rentapress.com/rent-a-press-opens-las-vegas-will-call-locationRent A Press Opens Las Vegas Will Call Location<p style="text-align: center;"><strong>Online trade printer offering free pickup to print resellers</strong></p> <p> </p> <p><strong>LAS VEGAS, NV (APRIL 29, 2017)</strong> — Rent A Press, an online trade printer, opened a new will call location on April 17. Free pickup service provides a quick and cost-saving solution for customers. The will call location will service print resellers in the Las Vegas valley.</p> <p>“Trade print customers will benefit from our convenient Las Vegas pick up location,” said Robert Godwin, director, business development, Rent A Press. “Customers can place an order online and get notified to pick it up. Done deal.”</p> <p>To be located at 6351 Hinson St., Suite J, Las Vegas, Nev., the Las Vegas will call location allows for fast turnaround times and free shipping on pickup orders.</p> <p>Location hours are Monday through Friday from 8 a.m. to 5 p.m., and closed from 12-1 p.m. daily. Customer support is also available during operating hours at 855-742-5940.</p> <p>Rent A Press is planning on opening additional will call locations internationally.</p> <p>To place an order, visit rentapress.com</p> <p style="text-align: center;">###</p> <p><strong>About Rent A Press</strong> <br />Rent A Press is an online trade printer that provides business communication print products and marketing collateral for print resellers. Rent A Press is a member of the global InkRouter Network. For more information, visit rentapress.com</p>urn:store:1:blog:post:4https://rentapress.com/rent-a-press-solves-us-shipping-for-international-printers-at-graph-expo-16Rent A Press Solves U.S. Shipping for International Printers at Graph Expo 16<h2 style="text-align: center;">Online trade printer expands portfolio and extends reach for print resellers</h2> <p><strong>LAS VEGAS, NV (OCTOBER 13, 2016)</strong> — Rent A Press, a U.S.-based web-to-print trade site, garnered international interest at Graph Expo 16, the premier event for the graphic communications industry, held Sept. 25-28 in Orlando, Fla. After a strong debut at the Franchise Services Inc.’s (FSI) 2016 International Vendor Show, Rent A Press followed up with a successful exhibition at the four-day trade show and conference.</p> <p>Attendees from around the world were presented with the trade printer’s everyday low prices on quality marketing collateral. Transparent wholesale pricing and a strategic cost management tactic impressed industry professionals at the annual show.</p> <p>“A few attendees asked whether there were any fees that justified our low pricing, but in fact, Rent A Press is going to offer will call locations throughout the country that would eliminate shipping costs,” explained Richie Endow, custom printing specialist, Rent A Press. “Print professionals from abroad looking to conduct business in the U.S. were blown away by that.”</p> <p>Rent A Press effectively equips small printers and print brokers with an expanded suite of products, including <a href="https://rentapress.com/business-cards">business cards</a>, <a href="https://rentapress.com/brochures">brochures</a>, <a href="https://rentapress.com/postcards">postcards</a> and <a href="https://rentapress.com/presentation-folders/wholesale-9x12-presentation-folders">presentation folders</a>. Per Endow, low pricing on traditional print products offers large profit margins for print resellers and brokers.</p> <p>Print shops expressed interest in partnering with <a href="https://rentapress.com/" target="_blank">Rent A Press</a> in order to modify their business model and boost revenue streams. To increase efficiency, printers shared that they could outsource smaller jobs to the trade printer while continuing to complete larger jobs in-house.</p> <p>As a member of InkRouter Network, a print procurement solution for web-to-print storefronts, Rent A Press also broadens its network of print providers for its customers using a bi-directional API technology to facilitate print orders across the globe.</p> <p>To sign up or for more information, visit <a href="https://rentapress.com/" target="_blank">rentapress.com</a></p> <p style="text-align: center;">###</p> <p><strong>About Rent A Press</strong><br />Rent A Press is an online trade printer that provides business communication print products and marketing collateral for print resellers with an end-user customer base. Qualified print resellers benefit from competitive wholesale pricing on quality print products. Rent A Press is a member of the <a href="http://www.inkrouter.com/" target="_blank">InkRouter</a> Network.</p>urn:store:1:blog:post:3https://rentapress.com/rent-a-press-introduces-trade-printing-services-at-graph-expo-16Rent A Press Introduces Trade Printing Services at Graph Expo 16<h2 style="text-align: center;">New online trade printer to make its mark in graphic communications industry</h2> <p><strong>LAS VEGAS, NV (Aug. 30, 2016)</strong> — Following its successful debut and positive feedback at the Franchise Services Inc.’s (FSI) 2016 International Vendor Show, <a href="https://rentapress.com/" target="_blank">Rent A Press</a> is ready to showcase its online trade printing services at Graph Expo 16, the premier event for the graphic communications industry.</p> <p>The new trade printer offers the everyday low prices in the market on quality marketing collateral. Rent A Press received good responses from industry professionals at FSI’s annual convention for its transparent wholesale pricing and is looking forward to highlighting this to Graph Expo attendees.</p> <p>“Since launching in July, Rent A Press has received much positive feedback for offering such competitive pricing for high quality print products,” said Viktoria Vasileva, account manager, Rent A Press. “We’re excited to show Graph Expo attendees how they can expand their product portfolio and earn high profit margins with our wholesale printing services.”</p> <p>Rent A Press is continually adding more product offerings to become a one-stop shop for print resellers. Popular business communication print products include <a href="https://rentapress.com/business-cards">double-sided business cards</a>, <a href="https://rentapress.com/brochures">tri-fold brochures</a>, <a href="https://rentapress.com/postcards">postcards</a>, <a href="https://rentapress.com/booklets">booklets</a>, <a href="https://rentapress.com/presentation-folders/wholesale-9x12-presentation-folders">presentation folders</a>, <a href="https://rentapress.com/flyers">flyers</a> and <a href="https://rentapress.com/notepads">notepads</a>.</p> <p>As a member of <a href="http://www.inkrouter.com/" target="_blank">InkRouter</a> Network, a print procurement solution for web-to-print storefronts, Rent A Press also broadens its network of print providers for its customers using a bi-directional API technology to facilitate print orders.</p> <p>Rent A Press is pleased to introduce its trade printing services at this year’s Graph Expo 16, to be held at Orange County Convention Center – North in Orlando, Fla., from Sept. 25-28.</p> <p>To sign up or for more information, visit <a href="https://rentapress.com/" target="_blank">rentapress.com</a></p> <p style="text-align: center;">###</p> <p><strong>About Rent A Press</strong><br />Rent A Press is an online trade printer that provides business communication print products and marketing collateral for print resellers with an end-user customer base. Qualified print resellers benefit from competitive wholesale pricing on quality print products. Rent A Press is a member of the InkRouter Network.</p>urn:store:1:blog:post:2https://rentapress.com/rent-a-press-debuts-at-fsi-2016-international-vendor-showRent A Press Debuts at FSI 2016 International Vendor Show<p style="text-align: center;"><strong>New online trade printer launched at annual printing industry event</strong></p> <p> </p> <p><strong>LAS VEGAS, NV (Aug. 3, 2016)</strong> — Debuting at the <a href="https://www.franserv.com/" target="_blank">FSI 2016 International Vendor Show</a>, Rent A Press introduced its online trade printing services designed for qualified print resellers. Held July 22 in New Orleans by Franchise Services Inc. (FSI), attendees from the Sir Speedy, PIP Printing, MultiCopy and Signal Graphics convention had the exclusive opportunity to learn about and sign up with the recently launched online trade printer.</p> <p>The launch enjoyed great success, according to Viktoria Vasileva, account manager, <a href="https://rentapress.com/" target="_blank">Rent A Press</a>.</p> <p>“Sir Speedy and PIP attendees were astonished by the low prices, high print quality, production speed and multiple shipping options we are able to offer. Franchises asked how they could sign up and place an order immediately,” she stated.</p> <p>Especially appealing to franchisees was the transparent wholesale pricing offered by Rent A Press, which would allow for price markups and increase in revenue for print resellers. Several attendees commented that the trade site’s pricing makes it more cost effective for them to order online rather than to print products locally.</p> <p>“I was fascinated with how much interest and buzz we generated, and we are excited to expand and fulfill the needs of customers in trade and commercial printing," added Vasileva.</p> <p>Rent A Press is looking forward to exhibiting at <a href="https://www.printtechnologies.org/events/print18/?utm_source=prweb&amp;utm_medium=pressrelease&amp;utm_campaign=rap-fsi-postshow" target="_blank">Graph Expo 2016</a>, taking place Sept. 25-28 at the Orange County Convention Center in Orlando, Fla.</p> <p>To sign up or for more information, visit <a href="https://rentapress.com/" target="_blank">rentapress.com</a></p> <p style="text-align: center;">###</p> <p><strong>About Rent A Press</strong><br />Rent A Press is an online trade printer that provides business communication print products and marketing collateral for print resellers with an end-user customer base. Qualified print resellers benefit from competitive wholesale pricing on quality print products. Rent A Press is a member of the global <a href="http://www.inkrouter.com/" target="_blank">InkRouter</a> Network.</p>